How to make yourself an Ecommerce SEO Expert

As an owner of a small scaled ecommerce store, how can you withstand all that competition?

There can be many things you can do but the best option is to focus on your search engine optimization strategy. But it can seem a little difficult. That's why we’ve outlined the following 3 key things that you can do to become an ecommerce SEO expert.

1. Optimize Your Titles and Descriptions
These are the pieces of content that tell both Google and page visitors what your pages are about. The title is what displays as the main text in Google search results as well as in the header bar in the web browser. The description is what shows up as the body copy in the Google results. Both are important in improving CTR as well as improving your SERP Rankings.

2. Put Your Products in Categories
Be sure to organise your products well. A core part of SEO is having a unique keyword for each page. So if you have more than one page competing for the same keyword, you are actually fighting for the same traffic, and cannibalising your efforts. That’s why you should organise your products in similar categories.

3. Optimize Your Images
Images are an important part of any ecommerce website. Since people are buying your product online, without being able to see or touch them, it’s crucial that your product imagery is exceptional.

To do, make sure you do the following:
  • Save your images as a JPEG or PNG
  • Pick the right dimensions to avoid slow loading times
  • Be sure to have images shot from multiple angles and include a zoom feature
If you do these things, your images will help you sell more product than ever before. This is one of the biggest things you can to do increase your online sales.

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