- Jun 28, 2018
Importance of Structured Data in SEO
Structured data is a big deal when it comes to SEOing a page, as it means that indexers and search engines like Google, Alexa or Siri can read through your data more efficiently. It also helps in making a site more visible on the internet, which is why every brand should incorporate it.
Structured data has grown from being a mostly clandestine practice to being widely followed today, and there is no shortage of information about incorporating it. About one-third of the commonly crawled web uses structured data today, as it makes locating content easier for search engines.
By structuring the data, you are helping to define the content to increase the machines’ chances of correctly matching your content to relevant voice queries.
Implementing structured data can yield increased mobile CTR, a greater number of clicks, and increased impressions and positions. Most companies have trouble converting to structured data as they don’t understand its benefits, or are not knowledgeable enough to incorporate it.
Read more at www.searchenginejournal.com