Here are some of the most important and relevant SEO trends in order to boost traffic in the year 2019. Google can be seen to have made a number of updates which will continue to affect businesses and also their online presence in the year 2019.
- 1.PUT MOBILE FIRST:
There was a new algorithm implemented by Google known as the mobile-first-index which is basically a system that ranks websites higher for their mobile friendly optimization. For this you need to have a robust mobile interface designed with ease of use in mind.
- 2. METADATA
There are few changes to Google's search pages which include featured snippets and rich data. Try and use powerful main and geo-targeted keywords in both the headers and page titles. Also include the meta description of your site which is the short description that shows up just after your website's name and information on Google's SERP.
- 3. KEYWORD UPDATES:
SEO seems to have been used by digital marketing as the foundation for many practices for boosting traffic and e-commerce. You need to get rid of the keyword-stuffing for the good. Build a library of long-tail and niche keywords in order to naturally integrate into your website's copy and blog. Try using LSI keywords instead of main keywords.
- 4. IMPORTANCE OF MEETING USER INTENT:
Apart from keywords which help your website to rank higher in search results, this year it is necessary to shape up in order to center even more on users wants and needs.
- 5. VOICE SEARCH OPTIMIZATION:
Try and optimize for voice search and be ahead of the game. The long tail keywords and optimized metadata can contribute positively to the experience users will get when their voice search will lead to your website.
- 6. OPTIMIZED VIDEO CONTENT:
Try to optimize your video content. Also make sure that you optimize the metadata on your videos as well.
- 7. LONG-FORM CONTENT COMEBACK:
It is seen that the longer a user is on your website the better your website will look to Google's search ranking algorithms. It is seen that long-form content is seen to make a comeback which will enable curious readers to learn more about your business.
- 8. INFLUENCER MARKETING:
One of the best methods to advertise your business or products in through word of mouth. Influencer marketing seems to be similar to celebrity endorsement wherein you collaborate with a social media influencer on websites including Twitter and Instagram.