- Oct 07, 2021
Google introduces Search Console integration & New Data Attribution Modeling to google analytics
Recently, Google has added Search console integration to Google Analytics. Since Google is moving to a cookie-free web environment, it plans to add new machine learning tools into Google Analytics.
It is introducing more search insights, with a new integration with its Search Console platform. For people looking to optimize their SEO processes further, the new Search Console integration will provide more specific data and help you develop a more all-encompassing and engaging SEO optimization process.
Google is also adding data-driven attribution with no minimum threshold requirements. Additionally, Google is also looking to counter the loss of attribution data, amid the shift to more data privacy controls, by introducing a new modeling prediction capacity to Analytics.
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