- Aug 29, 2018
3 Unwritten Rules of Social Media Engagement
Social Media Marketing is vital tool of customer engagement for any business. However, it can utterly fail if right strategies are not followed by marketers. Here are some unwritten rules of social media customer engagement that every marketer should know.
Create a Two-Way Dialogue
The biggest advantage that social media provides over traditional medium like TV or newspapers, is that it can be used to interact with the customers. Many marketers simply focus on promoting their brand and don't spend enough to time to build a dialogue with the customers. This causes customers to either ignore your marketing efforts or even condemn them.Assume the Role of a Friend
Today, social media users realise that the even the business accounts are operated by real people. Hence, they expect them to behave like a normal person and display qualities such as humor and understanding. For example, a humorous reply to a customer's comment on Instagram can appeal to your audiences. Customers engage with brands which have a deep understanding of their target audience.Lead, Don’t Follow
If you simply post content based on current trends on your social media account, your audience will likely understand that you just want to gain popularity. For example, during the Ice Bucket Challenge, many brands failed miserably trying to cash in on a trend. Instead of following trends, the brands should adopt unique marketing techniques and be a trend-setter.If you follow the the rules above, you can create unique individual relationships with your consumers. You'll also understand be able to create unique yet attractive content that helps to connect with your customers and spread the brand's message.
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