May 21, 2019

Snapchat AR Technology to Add Real CX Value

Augmented Reality is a new technological advancement. A popular social media platform, Snapchat seems to be playing a crucial role in the rise of augmented reality.

With the rise of augmented reality, marketers will get an opportunity to create more interactive experiences for their audiences.

Snapchat has recently introduced many new AR innovations which includes Scan, AR Bar and Landmarkers.

The Scan feature includes information regarding products along with actionable steps. With the help of AR Bar, businesses can engage with their customers in a much more better way. The Landmarkers feature will enable marketers to innovate since they will get an opportunity to understand what the CX is through AR lenses.