Snapchat has recently launched the three new e-Commerce tools within days of announcing a visual search tool partnership with Amazon.
Through Snapchat's self-serve buying tool, advertisers can now avail for Shoppable Snap Ads. Brands can feature a collection of products on their Snap Ads.
Apart from introducing Shoppable Snap Ads, advertisers will also be allowed to import existing product feeds to Snapchat. Story Ads, Snap Ads and Shoppable Ads can be created using these product catalogues.
There has also been an improvement in Snap Pixel which enables advertisers in the creation of more customised audiences by targeting users based on the types of pages visited when on a brand's site.