Snapchat launches new Snap Ads performance Tool for guiding marketers

Snapchat has introduced a new tool for brands so that they can maximize their Snap ad performance. The tool 'Campaign Lab' will help marketers run split tests, view full results and recommendations on the next steps.

The Campaign Lab provides access to all of Snapchat's split testing options with separate screens for testing and results. Users can find the new tool under the 'Analyze' section of the Snapchat Ads Manager navigation menu.

The new tool could be a handy tool for refining your creative assets. From today onwards, the Campaigns Lab will be available on Snap Ads Manager.

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