Absolut Vodka has launched a viral new campaign for travelers to be part of a ‘selfie mosaic’ to celebrate the launch of the Pernod Ricard-owned alcoholic beverage brand’s Absolut World limited edition bottle. This global selfie campaign, designed specifically for travelers passing through airports, asks people to upload a selfie of themselves to a unified app, which then categorizes them on different aspects and then uses them to create a selfie mosaic. This is hailed as “a digital campaign that connects people around the globe as well as enhances their travel experience.” The campaign has been launched and is successfully underway at airports throughout Europe.