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There were a handful of exciting announcement during Facebook Developer Conference that could very well impact the way you market your business
1. Facebook Analytics
is a new tool from Facebook
designed to help companies gain an understanding of how people interact with their business assets for the purposes of optimization.
2. Clear History
feature will enable users to see the websites and apps that send information when you use them, delete this information from your account, and turn off ability to store it in the future.
3. Groups Tab
will allow users to sift through the Facebook groups to which they belong from one unified location, making it easier for a brand's fans to keep tabs on what they are posting organically
without having to go to the trouble of adding that brand's creative to their news feed.
4. Instagram's redesigned Explore Feature will be organizing personalized recommendations into topic channels based on interest that make it easier to dig into any subject you’re interest in based on a whim.
5. Instagram's new ability to share to stories from apps like Spotify! You can post the song you’re listening to to your Story through your phone’s camera and append a clickable link without even connecting the two accounts.
6. AR integration for Messenger
will allow businesses of all sizes to leverage the Camera Effects Platform to easily integrate AR
into their Messenger experience, bringing the virtual and physical worlds one step closer together.
While they don’t quite make up for the loss of free third-party targeting data baked into its ad interface, these features add a ton of business potential to Facebook, Instagram, and Messenger from both an organic and paid perspective.
Read the complete story at the source link given below.