Personal branding is an important term which is gaining priority in recently. If you are a regular LinkedIn user, than you should keep in mind a few tips in order to boost your personal branding on LinkedIn. These tips are useful no matter if your a startup or are new to the social network for professionals.
Personal Branding on LinkedIn
Digital age is seeing increasing number of people using social media
and mobile devices
. It is seen that about more than three billion people are active on social media and about five billion people have at least one mobile device.
Personal branding is a critical aspect. The account or page visitors could be anyone from your partners, clients or prospects. Your LinkedIn account conveys a lot regarding your personality.
In case, if your profile lacks details, it will look outdated or amateur. Incomplete profile will reduce your chances of getting connected and building a professional relationship with people.Appearance
becomes one aspect, the other is how you connect to the client. For that you need to consider the following three things:
- Building Credibility and Authority: Your LinkedIn profile should basically portray you as an influencer.
- Educate your Clients how they should Address their Problems: You need to understand the problems faced by your clients and also how they are addressing these issues.
- Build Trust and Engagement: Personal branding should enable you to increase and develop trust and engagement among your audience.