- Sep 01, 2021
Why B2B Marketers must Include LinkedIn in their marketing mix
If you haven't considered adding LinkedIn to your digital marketing mix, try doing that at the earliest. Over the past few years, LinkedIn has witnessed record levels of engagement growth. Recently, the platform has released a new infographic highlighting key platform growth stats and additional insights.
Here is why you should consider building your business on LinkedIn. Currently, LinkedIn is thriving everywhere. It has 774+ million members, covering 200+ countries & territories, and 55+ million companies.
Every three seconds, a new professional creates an account on LinkedIn. LinkedIn is among the world's top 10 fastest-growing brands. It includes 2.9 million groups which include industry and interest communities.
LinkedIn's Live stream witnessed an 89% jump since March 2020. LinkedIn has seen 5X times growth in its advertising business. It is one of the top three players in B2B digital marketing. The platform witnesses around one billion+ interactions on its LinkedIn pages.
Further, as per a study, LinkedIn ads are more effective at driving Brand Lift for B2B and B2C brands.
Read more at www.socialmediatoday.com