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Having a podcast will require you to dedicate time specifically in growing your followers and also optimizing your lead generation strategy. It is estimated that in US in the year 2018 around more than 124 million people listened to podcasts and this number is expected to rise.
Here are certain ways in which you can gain new listeners to your podcast:
- KNOW YOUR AUDIENCE
Firstly, you need to know your audience for whom you are creating episodes for. In order to attract your listeners, you should be aware of what they want first. No one will listen to you if you do not provide what they want.
- UTILIZE SEO
You should implement effective SEO tactics if you want to be fair at building your audience. Some of the elements which you can optimize include podcast name, episode title, header, subheaders, categories and tags, meta descriptions and keywords.
- PROMOTION THROUGH SOCIAL MEDIA
After producing the relevant content you should promote and promote it. You can start with your promotions on social media platforms. Social media platforms tend to have massive effects on people.
- INSERT A CTA INTO EACH EPISODE
CTA is basically a direct invitation to a listener that encourages them to take a sort of action as they consume the content. It is a clickable button which tells users to do something.