Myths related to Email Marketing

Email marketing still today holds importance when it comes to marketing. It is still taken into consideration while conducting any type of marketing. There are still approximately 90% of population who check their emails on a daily basis.

However, there are certain myths related to email marketing which is followed below :

• PERFECT TIMING TO SEND THE NEWSLETTER
  This is one of the silliest thing related to email marketing. There is nothing like the perfect time and day to send your newsletter. The idea should be to make sure that your newsletter is read.
  
  
• SHORT SUBJECT
  There is nothing like the shorter the better when it comes to the subject line. There are times when a little longer subject line will do no harm to your brand.
  
  
• UNSUBSCRIBE IS BAD NEWS
  Do not always consider unsubscribes as a bad thing. Instead, respect that the customer no longer wishes to receive any newsletters from your brand.
  
  
• CERTAIN WORDS DIRECT YOUR EMAILS TO SPAM
  It is believed that words like free should not be used while writing the subject lines for email. However, if your brand is providing the same there is no harm in mentioning the same.
  
  
• MORE EMAILS, THE MORE YOU ANNOY
  It is good if you start by sending two emails weekly if your new. However, you can than further expand to send 5 to 8 emails per month. The sending of emails should boil down depending on your customers needs.