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LinkedIn has come up with something interesting, especially for advertisers. LinkedIn has introduced a new series of Conversation Ads. In other words, it is basically a Message-Based Ad format.
The highlight of this new ad format is based on conversations. LinkedIn's main aim behind this is to get more personal. Businesses that want to focus on calls-to-action can opt for these ads.
The good thing about these ads is the fact that they can be personalized as per the requirements. Conversation ads will be most effective when the targeted user is active online.
The conversation ads are said to be rolling out in the coming weeks. However, it would be rolled out as a public beta to all advertisers.