Google has released Advanced Analysis, a new tool that will be offered to organizations using its Google Analytics 360 service to explore and analyze website usage and performance data. The tool is currently available in beta and incorporates three new techniques for finding data that can help website owners improve their understanding of how customers interact with their site.
The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U.
As the name implies, ‘Big Data’ has literally got ‘Big’ impact on businesses around the world. Big Data has been the word of the century since quite a few years now. It is basically the amalgamation of all the major information required by the company. Though, the effective use of the data enforces company to make better business decisions.
The addition of BriefCam will allow Canon to deliver an even broader range of leading-edge technology and solutions in the fields of network cameras, video management software and video content analysis software. For Briefcam transaction will enable entry to new markets, deliver stronger vertical solutions and serve its global customers even more effectively, the announcement states.
Embedded Analytics is the use of reporting and analytical capabilities in businesses and its applications. These capabilities can reside outside the application but must be accessible from inside without forcing the user to shift between systems. The incorporation of business intelligence platforms with the application architecture allows users to choose where in the business process, analytics should be embedded.
Google signaled it would no longer include user IDs with log files from its industry-leading ad server. This move was done in the name of privacy but is part of a multiyear strategy to draw up the bridges between Mountain View and the rest of the world. Under cover of GDPR and congressional inquests, both Google and Facebook have managed to accelerate their isolationism.
Although every entrepreneur or small business has different goals, they all operate under the same general premise—they want to transform their ideas into a successful business. But, the way in which entrepreneurs go about achieving their goals has shifted significantly over recent years.
IBM acquired aggregation and analytics software provider Armanta. IBM has worked with Armanta for the past two years to deliver financial risk solutions to clients globally.
Whether they know it or not, companies are collecting data on their customers all the time. Plus, customers are taking online surveys, filling out lead forms, using digital coupons, etc. -- leaving a digital paper trail that more than 4,000 data-brokering (registration required) companies around the globe are tracking.
WPP-owned Kantar and GroupM have combined the Analytics team in India to form one combined practice. Kantar has also launched a new global analytics practice that unlocks deeper insights to fuel business growth.