It's possible Facebook might simply want to integrate free streaming music into its apps. If that's the case, Facebook might expect to offset the royalty fees with ad revenue. But as Pandora's lack of profitability demonstrates, an ad-based strategy is far less sustainable than a subscription-based one.
A Washington-based government relations expert believes the competition regulator's inquiry into the local digital media market has the potential to set a global benchmark as the American capital and Brussels grapple with the growing power of the tech giants.
No, you don't need to take out a roadside billboard to get into “advertising.” Google's Adwords platform and Facebook ads are easily the most cost-effective, proven and targeted methods for reaching the right customers for your business. There are a number of affordable tools that can help you optimize.
Managing director Max Bleyleben was COO at digital marketing agency Beamly, acquired by Coty, and a partner in European VC fund Kennet Partner. COO Kate O Louglin was previously SVP Media in ad tech company Tapad, acquired by Telenor.
Case Study: By January 2012, Snapchat started spreading like wildfire through every high school in Southern California. Within weeks it was moving very organically to other high schools geographically and to colleges. I don't think Evan ever intended for high schoolers to be the first user base for Snap .
Cookie brand Oreo has launched a new app-driven promotion which uses augmented reality to create a virtual scavenger hunt for consumers, enabling users to compete for prizes including a trip to Google's headquarters in California.
Uber has agreed to a $245m (£177m) settlement with Waymo in a lawsuit surrounding the theft of trade secrets and research into self-driving car technology. As part of the settlement, Uber will work with Waymo to ensure that the company's LIDAR tech and software represents just the work of Uber.
Walmart is reportedly in advanced talks with one of Amazon's rival in India, Flipkart, over the acquisition of large minority stake in the eCommerce marketplace – a deal which could be finalised as early as March. According to the Economic Times, citing a pair of sources, the deal could see Walmart pick up a stake in Flipkart.
Polymail started off as a Mac app, but by expanding to being a web app, it sets it up for a wider audience accustomed to typical email services like GMail and other email marketing tools. The service brings together the kinds of products you have come to expect as a marketer or salesperson at a product company.
I spent two years experimenting, testing, and educating myself about online marketing before making any money. I launched dozens of websites and tested many different ways to monetize them with pay-per-click and affiliate programs. I was making a buck here and there, but nothing took off.