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Every modern business knows that content marketing is a must, but not all of them are doing it right Here are some of the biggest content marketing mistakes to avoid.

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You can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition.

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One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide range of specific metrics that can tell you which strategies really drive more traffic to your site, boost conversions or increase your revenue. All you have to do is learn how to separate the right KPIs from those that may distract you.

Read More at marketingmag.com.au
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Content marketing has only been around for a few short years, but in that time it has proved to be a powerful tool for attracting potential customers to a company’s products and services. Whether you’re selling designer shoes online or plying a trade out on the road, a well-executed content marketing strategy can increase awareness of your brand and drive traffic to your website. At a deeper level it can even help to convert a curious passerby into an advocate for your business.

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Content Marketing can be extremely beneficial to your Digital Marketing Strategy. Virtually no business can stand to neglect the value of content. If you’re having issues with your content, or just not seeing results, you may be making a rookie mistake.

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For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the marketer

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While Email is not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the email inbox remains the most coveted digital possession, being checked and refreshed at all hours of the day.

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Blogging is the best strategy to build awareness for a brand and generate leads. But it can be frustrating when you don't see any results or growth even though you continuously publish content on your blog. If your blog isn't seeing the returns you hoped, you might be making one of these common mistakes

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Take more time to generate less content. Quality over quantity in digital content marketing is a must in a time where consumers are getting bombarded with content from competing brands.

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Social Media Marketing has always been about embracing the future and serving internet users with what serves them the best; whether it is using the input from tools which give companies a better insight about their target audience or understanding their needs and bringing changes in the content served. While the term social media marketing was introduced in the year 1980, the definition of it has drastically changed in today’s times.

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