By 2020, India is expected to become the second largest online video viewing audience globally, given by the exponential growth of video consumption over digital media. By 2020, the largest segment of consumers will consume traditional media (either pay or free) and free OTT content.
The four-year-old company, known for social media-friendly lifestyle content, had more than 12 million Facebook fans and a docket of hugely popular video series. But, all that was no match for Facebook's News Feed algorithm.
Measuring marketing's many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what's driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the leads generated through the system.
Marketing tips: Remember, LinkedIn is a valuable platform, but it is not like your own web site or database of connections. To make sure you always have access to the latest contents in your profile and your complete list of connections, do these three things monthly.
They have been spoon-fed stories about the power of digital media along with the corresponding predictions of the “death” of traditional publishers for so long that they are no longer putting their client interests ahead of their own perceptual bias.
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are “unhelpful.”
Powered by mobile marketing company Urban Airship, the Kings arena app, Golden 1 Center, sends out personalized updates—like nearby parking or ordering food to your seat—on game day. The notifications register a 41 percent indirect open rate, and on average 20 percent of fans in attendance.
There is a growing recognition that while SEO -driven online content might have a short-term impact on performance, it actually has a longer-term detrimental impact on engagement and consumer opinion of a brand.
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year.
Facebook will begin allowing news publishers to run paywalls inside Facebook's iOS app starting March 1. Facebook started testing paywalls on Android in October, but at the time it couldn't come to an agreement with Apple about how subscription revenue would be taxed.