Larger smartphones, also known as phablets continued to increase their popularity in 2017, with over half of all mobile devices in use now belonging in this category, according to Flurry's State of Mobile 2017 report. 55 per cent of devices fell into the phablet category, compared to 41 per cent in 2016.

InMobi buys AerServ for $90m
7 days ago

Mobile advertising platform InMobi has acquired AerServ, a mobile mediation and revenue management platform, for $90m (£67m) in cash and stock. InMobi has created the ‘industry’s first mediation platform with unified programmatic auction for mobile in-app publishers’ – with an aim of enhancing monetisation for publishers around the world, as well as enhancing the InMobi Exchange.

BlackBerry has announced a partnership with Baidu to work together to accelerate the deployment of connected and autonomous vehicle technology for automotive OEMs and suppliers worldwide. The companies have signed a statement of intent to make BlackBerry QNX.

After Uber sued Fetch…Fetch sues Uber
13 days ago

“Fetch brings this action to resolve ongoing contractual disputes with Uber, including Uber's incorrect position that under the parties agreements Fetch had a duty to personally police all ad fraud from suppliers that provided mobile advertising services on behalf of Uber.

Google has launched an app dedicated to helping people to control the mobile data they consume and save it through public wi-fi. The app, called Datally, enables users to see the data usage on an hourly, daily, weekly, or monthly basis, and receive suggestions on how they can save more data. Datally has been testing for the past few months in the Philippines, but has now been rolled out globally on the Play Store to all phones running Android 5.0 or higher.

"Tizi is a fully featured backdoor that installs spyware to steal sensitive data from popular social media applications. The Google Play Protect security team discovered this family in September 2017 when device scans found an app with rooting capabilities that exploited old vulnerabilities," a post on Google security blog said.

Driving user engagement in Mobile Apps
51 days ago

Driving app installs is not easy. But getting a user to download your app is only half the battle; 25% of users abandon apps immediately after using them for the first time and 77% of users abandon apps within 72 hours of installing them. Depending on the scope of the app, developers can spend anywhere between $25,000 and $100,000 building apps. Despite this significant level of investment, only one in four mobile apps actually engages users. Here, Content will be the differentiator...


Quikkly has announced a partnership with Pinterest to power Pincodes. These are custom codes that users can scan with their phone’s camera from within the Pinterest app to discover curated ideas, products and other content on Pinterest from brands and publishers. Powered by Quikkly’s code generation technology and scanning libraries, Pincodes link to a Pinterest board or a profile.

The Redmi Note 4 has been a runaway success for Xiaomi in the Indian market. Now, the “fastest selling smartphone in India” will enjoy a small, but permanent price drop. The announcement was made by Xiaomi’s Managing Director in India, Manu Kumar Jain, who shared the news on Twitter. Xiaomi recently announced that it hit an overall company sales record, shipping over 10 million smartphones in September alone. Part of that success has been attributed to its low-cost, high-value propositions – an approach that has proved particularly successful in India where it held the second largest market share (22 percent), just behind Samsung (23 percent), in Q3 2017.

Ericsson, the Swedish maker of networking equipment, debuted a programmatic ad platform that gives cellular providers another way to monetize their subscriber data. Ericsson’s Emodo has more than 1.3 billion anonymized user profiles and is starting in several developed markets such as the U.S., U.K., Canada and Japan before expanding. All personal data that can identify an individual is stripped out before it reaches Emodo, which then catalogs the remaining data using mobile ad IDs.