Unilever, one of the world's largest advertisers, is threatening to reduce ad spend on major tech platforms – such as Google and Facebook – if they continue to “create division” with their failure to deal with the rise of fake news, hate speech, and abuse.

To make any real progress in advancing data privacy this year, we have to start doing something about Google and Facebook. Not doing so would be like trying to lose weight without changing your diet. Simply ineffective. The impact these two companies have on our privacy cannot be understated.

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In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple's Intelligent Tracking Prevention (ITP).

Read More at searchengineland.com

Two major digital video platforms will see a continued surge in video advertising in the next few years - more than doubling revenues from current levels. Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research.

Read More at mediapost.com

Since <b>Google Adwords</b> first launched its search advertising platform, it has evolved to include numerous other channels that deliver ads including search partners, gmail, video and display. The Google Display Network is comprised of over two million websites and reaches over 90% of the total online world.

Read More at forbes.com

Global ad spend will hit $589.5bn (£428bn) in 2018, according to Dentsu Aegis Network's latest Ad Spend Forecasts. Based on data received from 59 markets, the figures put global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017.

Target your preferred audience by doing bid adjustments based on demographics data.

Haridwar-based company Patanjali is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Bigbasket, Grofers, Shopclues and Snapdeal.

Read More at indianexpress.com

For your website, tools like Google Analytics can help you observe trends in traffic, unique visitors, and referring web sites, Davis says. Sites such as SEMrush.com can show you how your site stacks up to competitors in terms of keywords, number of backlinks, and other key information, he says.

Read More at newsday.com
Dentsu buys HelloWorld
49 days ago

Dentsu Aegis Network has bought HelloWorld, a US digital marketing solutions firm focused on promotion and loyalty solutions. With 370 people and a proprietary technology platform, Dentsu said the acquisition will further scale Merkle's people-based marketing disciplines, including loyalty solutions.