Card image cap

According to reports, Facebook is testing a “Branded Content Matching” search engine to help marketers and creators connect, and to work together to create sponsored content on the platform. Facebook is working on ways to help marketers to combine their campaigns on the platform with sponsored content from creators. The “Branded Content Matching” search engine allows advertisers to search for details on the audiences of creators to allow them to connect and work on campaigns together.

Read More at wersm.com
Card image cap

Facebook has announced that its Stories platform has 150 million daily active users, and that it'll begin testing ads on Stories in the US, Mexico and Brazil starting Thursday. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders and text at the bottom, and ads on Instagram Stories can be extended to Facebook Stories.

Read More at cnet.com
Card image cap

Facebook axed 583 million fake accounts in the first three months of 2018, the social media giant said Tuesday, detailing how it enforces "community standards" against sexual or violent images, terrorist propaganda or hate speech. Responding to calls for transparency after the Cambridge Analytica data privacy scandal, Facebook said those closures came on top of blocking millions of attempts to create fake accounts every day.

Read More at ndtv.com
Card image cap

After reviewing thousands of apps on its platform following a major data misuse scandal that blew up in March, Facebook has announced it’s suspended around 200 apps — pending what it describes as a “thorough investigation” into whether or not their developers misused Facebook user data. The action is part of a still ongoing audit of third party applications running on the platform announced by Facebook in the wake of the Cambridge Analytica data misuse scandal.

Read More at techcrunch.com
Card image cap

Facebook CEO Mark Zuckerberg celebrates his birthday today. He is 34. Zuckerberg, who became the youngest billionaire in the world at the age of 23 in the year 2008 is one of the most recognizable CEOS in the world. On his birthday, take a look at 10 interesting and lesser known facts about Mark Zuckerberg

Read More at dnaindia.com

The world’s leading social network is looking into the potential of blockchain technology to facilitate peer-to-peer payments. And after reports surfaced that Facebook is creating a new Blockchain group, fresh media reports have claimed that the social networking giant is also exploring the creation of its own cryptocurrency.

Read More at cryptoslate.com

The independence Facebook dangled to close acquisition deals with Instagram and WhatsApp turned the company into a tangle of overlapping products. Economies of scale were squandered. Facebook was effectively drowning in its own success because the different arms couldn’t coordinate to paddle in the same direction. But today Facebook announced its biggest reorganization ever, which could cut the redundancy, apply talent to fresh problems and unite the company under a common banner.

Read More at techcrunch.com

Facebook over the years has garnered millions and millions of users, letting them find old friends and make new ones as well. However, after years of doing this, Facebook is trying to make you find ‘more than friends’. It will now help you find your ‘true love’.

Read More at gadgetsnow.com

After becoming the center of a scandal that led to a federal inquiry, Cambridge Analytica and its UK counterpart SCL Elections are closing and filing for bankruptcy. Employees received word today the company was closing, effective immediately.

Read More at thenextweb.com

Facebook has improved the capabilities of its computers to better categorize objects in photos by studying 3.5 billion Instagram photos. The social networking giant revealed its latest artificial intelligence project on Wednesday in San Jose, Calif., during the company’s annual F8 developer conference.

Read More at fortune.com