When was the last time the world of online search was truly reinvented? For the most part, since 1998, search algorithms have been updated iteratively and gradually. Instead of moving forward with any one new innovation, companies like Google work to refine the features they already have; for example, instead of scrapping content quality as a ranking factor, they simply update their algorithms to be better at determining content quality.
Some SEO practitioners think that they can get away with shady and risky techniques (that Google considers webspam) to game the system and hack their way to the top of the SERPs. Whether it's worth the risk is a different story altogether.
Many SEO pros make the mistake of trying to optimize home pages for the businesss primary product or service. This strategy can be just fine if you're a singular product or service company. But the moment you offer something outside of the one product/category scope, the optimization of the home page needs to relooked at.
If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It's easy to get tied up in knots.
Google recently announced that page speed will be a ranking signal for mobile search starting in July. This is something most SEO pros have suspected for quite some time, but we're glad it is now confirmed as Google has also started to roll out the mobile index, which squarely puts mobile first.
Trends that are being seen : Google Is Pushing Quality Over Quantity,A Focus on a More Experience-Centric Web,Google Is Sculpting Your Site’s Indexation on Its Own,Longer Form Content Isn’t Just for Early Stage Engagement Anymore.
Google’s Webmaster Central announced an SEO Audit category to their Chrome Lighthouse developers extension.
Google Flights delay predictions Google has introduced new features to its Flights travel search as it looks to remove the stress from having to deal with flight delays and understanding what's actually included in budget fare options. The search engine will now display reasons for a flight being delayed.
In the aftermath of Apple rolling out Intelligent Tracking Prevention ITP in September, Google promptly got to work and unveiled the Google Analytics cookie in the same month. ITP prevents websites from tracking users browsing habits
Without a sound off-page SEO strategy, businesses won't rank for any keywords with commercial intent. Google has said that it will only affect a “very small” amount of businesses and even then, it would only be the “super slow” sites. Just how slow is too slow, remains an unknown.