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Experts believe that Alexa and Google Assistant, found in the respectively hot-selling Amazon Echo and Google Home Speakers, and other AI Voice helpers will profoundly change how the internet works. This new web order will put additional pressure on businesses to dominate search engine results. Online voice searches, where users simply ask assistants verbally for answers, are growing quickly. Google said about 20 per cent of searches in 2016 involved voice.

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Search engine optimization or SEO is an important aspect of digital marketing. A long-term investment and an ongoing process, search engine optimization consists of both off-page and on-page factors of a website. Every strategy of your website must reflect your SEO objectives. There is no counterpart of SEO and every business website requires it. It brings organic traffic to a website through on-page and off-page optimization.

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In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now. In order to drive a digital marketing campaign to success, it is vital to understand the importance of SEO. When used properly, SEO facilitates in increasing traffic to your site, engagements, as well as conversions.

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For brands in all other sectors, an SEO strategy cannot survive without a considerable focus on the development of inbound links. The greater the number of inbound backlinks from high authority domains, the stronger chance a website has of ranking for keywords in organic search results.

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Search Engine Optimization or SEO is one of the most important aspects of online marketing. Google tends to roll-out algorithm updates every now and then. As a result of this, the tactics used in online marketing this month may be ineffective the very next month. There are several SEO tips and tricks that you can use in order to maintain a proper search engine ranking for your company.

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Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how it might affect your content and SEO efforts, and what steps you can take to prevent a loss of traffic.

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If you have been in SEO industry for a while, you probably are aware that it is an ever-changing industry. Webmasters and Organizations rely on it for visibility and credibility of their businesses. It is therefore important that you be on your toes to these updates and keep experimenting in order to survive the competition.

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Google Autocomplete is a legendary search feature. It consistently makes the news for its sometimes-funny and peculiar habits (and rarely in a positive way). It’s been blamed for political cover-ups, and has accidentally spoiled countless movies, TV shows, and even video games. But Google Autocomplete is also a powerful marketing tool that SEO professionals and other digital marketers have used for years in a variety of ways.

People are often outfaced by SEO because of the technical jargon and sheer volume of different activities they feel they have to deal with to be successful. But it's actually possible to make big strides forward in performance just by getting a few simple actions in place for your site that follow best practice and are fairly easy to understand and implement.

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Does a Mobile First Indexing mean everything is changing for SEO? Not exactly. Google used to crawl, index, and rank websites using the desktop version and not considering it's mobile version, but now finally they're catching up to the way people browse the web.

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