Removing an entire slice of the web, the company hopes to balance the playing field for sites that may be new, suffer from poor SEO, have competitive keywords, or operate a small marketing budget. Million Short Founder and CEO Sanjay Arora shares the vision behind his company.

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A major change such as those seen with the algorithms Penguin, Possum and Pigeon can make the job more interesting. Answers are the one major element missing to make the experience positive, according to the findings. Google often fails to provide the proper direction.

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Will Guest Blogging Still Work in 2018?
22 days ago
      

Every year marketers begin to ask if guest blogging has really died and gone to SEO heaven. We ask if it's now overkill to spend the time and energy to get our content on external sites. Since we repeat this process annually, it may come as a surprise that guest blogging was actually declared deceased.

Read More at huffingtonpost.com
The evolution of SEO
51 days ago
      

The evolution of the SEO industry will hopefully purge many of the SEO practitioners who are still trying to peddle ineffective and/or dangerous tactics, quite like the housing collapse of 2008, which forced a lot of below-average realtors out of the real estate industry. It only means that the industry as a whole will be pushed to a higher standard, benefiting professionals in the industry, search engines, searchers, and most importantly, our clients.

Read More at searchengineland.com
3 Factors that will impact SEO in 2018
54 days ago
      

Changes in Major Search Engine Algorithms - Search engine algorithm changes are always happening. Everyone hears about are the major changes but you as a business owner know that the smaller changes can affect your rankings just as much. Adjustments by Social Media Sites - some of the changes going on quietly in the background may make it harder for your posts to reach a wider audience. The Increased Use of Videos - Consider releasing more informational videos...

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GMB optimization has quickly become something of a cottage industry within the broader scope of SEO. Some relatively straightforward tweaks to Google My Business can have a profound effect on your listing’s visibility and your local pack ranking. They may seem deceptively simple, but these GMB hacks could make all the difference in the world; Address standardization, Geocode precision, Listing categories, Proximity to search, Cultivate (and respond to) reviews, Create engaging content...

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B2B PPC best practices
2 months ago
      

Most digital marketers think of PPC as a B2C (business-to-consumer) discipline for either direct sales (retail, such as apparel or electronics) or for lead generation (identifying and matching potential customers for services, such as consultations for financial services or finding a new healthcare provider). There are different rules of engagement for marketing toward a business audience than toward consumer audiences. B2B PPC is a different beast with different properties...

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. Some trends to look out for in 2018 are - 1. The rise of SERP features; 2. Structured data; 3. Survival of the fastest; 4. Relevance 2.0; 5. Voice search is the real deal; 6. Mobile is unignorably big; 7. ‘Linkless’ backlinks; 8. An increasingly personalized SERP

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Come November and Thanksgiving is on everyone's mind. And the dinner is most definitely the kickoff to the “most wonderful time of the year.” Analyzing a Thanksgiving dinner is also a great way to better understand how to plan a successful SEO strategy: 1. Planning Your Party (…the Audit) 2. Menu Preparation (…the SEO Plan) 3. The Shopping (…the Technical Tune-Up) 4. The Meal (…and the SEO) - Turkey & Website Content; The Stuffing & Mobile Optimization; The Gravy & The Link Building...

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LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with ranking in Google’s local results. The basic conclusions of the study are that: (1) organic ranking factors boost local visibility; and (2) reviews are critical.

Read More at searchengineland.com