Digital marketing has mostly always been traditional with companies reaching out to customers through mass advertising, a mostly inefficient a method. Targeted advertising, a new way of reaching out to customers by targeting individuals and serving them relevant ads by identifying their personal needs, is set to replace traditional marketing. This method has received impetus as companies have begun to realize the worth of their own databases, as opposed to buying data from Facebook or Google.
Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.
Facebook has partnered with KPMG for a first of its kind 'Zero Friction Future' programme aimed at reducing friction in the path to purchase journeys of consumers in India, the company confirmed on Wednesday. The company, in partnership with KPMG will launch a series of industry white-papers, starting with the smartphone industry to help marketers understand why consumers abandon purchase journeys and what brands can do to provide a seamless personalised experience to convert better.
Unless you’ve been living under a rock for the past few months, I’m sure you’ve spotted the social media conversations surrounding GDPR and the impending regulations that apply to all organisations who handle personal data. Whilst GDPR initially sounds scary and seems like an overwhelming process to get your head around, it shouldn’t be a massive issue for bloggers and influencers.
The internet is what everyone turns to when they need to look up something. Nowadays, people turn to it even if they find their minds idle and using it has become their second nature. The internet has a countless number of websites to keep you from not getting bored and this is what website owners and other businesses through ad agencies intend to take advantage of.
Bing has expanded its intelligent answers, first rolled out last December, to now include up to 5 sources that support the same answer. Bing’s intelligent answers are much like Google’s quick answers. However, instead of pulling an answer from single source, Bing’s intelligent answers will only be displayed when the same answer is backed up by multiple trusted sources.
With 500 online hotel bookings happening every minute, technology is transforming the way people book travel — but it's also creating real problems. Travel fraud is on the rise, with one in four consumers being scammed , according to recent research from the American Hotel and Lodging Association (AHLA). The accused? Third-party travel resellers. And shady online marketing practices by these companies have led to 28.5 million fraudulent and misleading hotel bookings.
Consumer Behavior and Buying Patterns have drastically changed in the digital space. Thanks to mobile phones and on-the-go purchases, your audience is practically just a click away from choosing you or your competition. Unless your brand has a good digital presence and has actively nurtured brand loyalty across all these channels, you may not win the battle.
New European Union data protection laws take effect on May 25 to protect users' online information, in what Brussels touts as a global benchmark after the Facebook scandal. The laws will cover large tech companies like Google, Twitter and Facebook that use personal data as an advertising goldmine, as well as firms like banks and also public bodies.
With 87 Million people affected by the Facebook-Cambridge Analytica data scandal, online privacy is becoming even more of a question. What you post on social media and the data you provide may leave the door open to an invasion of your personal freedom. We all need to learn from this Facebook controversy and take a step back to understand what privacy means to all of us.