Digital Marketing Tips: I recommend going back at least 1 year and gathering data for how your content performed the year before. Collecting all of your past content URLs doesn't have to be a manual process, though. Luckily, there is plenty of website analytics tool like Google Analytics or SEMrush's Content Audit .
Digital Marketing Tips: It has been said that SEO is both an art and a science. This is very true when it comes to evaluating links. To properly evaluate the quality of a link in relation to your site, you have to make some educated guesses. Therefore, link evaluation is more about setting priorities for the links you want to pursue.
Case Study: Between January and August 2016, reach for Facebook publishers fell by 54%. A number of factors have driven the decline. Individuals and brands have tightened their settings so they see fewer posts. Facebook has also changed its newsfeed algorithms to shift the distribution in viewership for various publishers.
Tips: The first step is to set up goals in Google Analytics and to try the Attribution Modeling tool. This allows you to compare models and see how organic search is contributing to meeting your goals, such as lead generation. Ultimately, though, we'd like to measure return on investment (ROI).
A/B testing is the process of creating two (or more) versions of digital marketing assets — emails, web pages, ads, etc. — in order to identify which version performs better.
Trends in 2018 will be Artifical Intelligence, Live Video, Voice Search, Micro influencers and Privacy Protection.
Case Study: Our content marketing campaigns attract customers to your business by using search engine optimization and leveraging targeted paid traffic, which makes it easy for potential customers to find your content or services. This also makes potential agents want to be part of your team.
Case Study: Use analytical tools like Google Analytics and Facebook Audience Insights or review the demographics of your current customers. It doesn't really matter which method you use, as long as you do something to find your target audience, so don't get bogged down with semantics.
Case: Fritz's company conducts national campaigns for this client, ranking it for search engine optimization terms in Google and running national Facebook campaigns. What he found, however, was that “their best dollars are many times spent targeting locals. The real benefit is if we are targeting a purchasing.
It's easy to set up Broad Match Modifiers in Google AdWords. Start by signing in to your account. Click Keywords on the left-hand menu. You will see a big plus button in the middle of the screen. Click on that and select your Ad Group. In the text area box, enter the search phrases you'd like to use.