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How-Automation-can-be-Useful-for-SEM-Campaigns

Automation is always a trusted friend to people who love to optimize, rationalize and scale-up quickly. SEM is a great candidate for automation. It has gone through its evolution years and is now into a strong maturity phase where only the patient experts are able to turn it around into a sustainable profitable channel.

Impact-of-GDPR-Act-on-Digital-Marketing

Digital marketing has harnessed the power of personalization for many years. Re-targeting or CRM or push targeting engines like Facebook. Assumption in all these was the ability to learn from customer data and segment and re-sell products based on appropriate consumer profiling match. In the eagerness to capture customer data the digital industry moved to a browser based caching linking back to 3rd party services or application sharing. And this is where things mushroomed out of control.

Time-to-Bid-Adieu-to-Adwords-and-DoubleClick

Google announced that it will be Re-branding and merging its products in order to represent the products better, simplify the usage, enable the marketers to reach the consumers anywhere at any channel and focus more on mobile. Brands 'Adwords' and 'DoubleClick' will be phased out. The core of the products would remain the same but the products being offered by Google will be categorised into 3 buckets

Google announced that it will be Re-branding and merging its products in order to represent the products better, simplify the usage, enable the marketers to reach the consumers anywhere at any channel and focus more on mobile. Brands 'Adwords' and 'DoubleClick' will be phased out. The core of the products would remain the same but the products being offered by Google will be categorised into 3 buckets.

new-adwords-for-retail-advertisers

With the world becoming digitally connected, people have become increasingly dependent on online searches . Researches have shown that after searching for the products online , 80% of the customers would want to go immediately to the store to buy the product. In order to enhance the user experience, on 12th Jun , Google announced 3 new features for the Marketers

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