Popular facts that you must know about the most loved social media platform, Instagram

Popular Instagram Facts that you must know about

It is a known fact that Instagram today is the most popular social media platform. However, if you love surfing the app, there are a few facts that you must know. A look at a few Instagram statistics from the year 2021 include : 1. It is currently ranked at number six when it comes to being the most used platform. Content is a Product 2. With 0.9 billion monthly visits, it is the 10th most visited website in the US. 3. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. 4. The exact launch date of the platform is 6th October 2010, even though the first post was out on 16th July 2010. 5. As of October 2020, the currently active users account for 1.16 million. 6. The top influencer on Instagram is the ultra-dedicated Cristiano Ronaldo having around 275 million followers. 7. A majority of the influencers on Instagram are Americans. 8. Instagram lets you earn money through your posts. 10k followers can earn $88 per post, 100k followers can earn $200 per post, and a million followers can earn $670 per post. 9. Instagram is the topmost account followed on the platform with 390 million followers. 10. The most liked photon on Instagram is a photograph of an egg that made the bid for the world record in January 2019. 11. The top Instagram hashtag includes- #love,#instagood,#fashion,#photooftheday,#Art, #photography,#beautiful,#picoftheday,#happy, #cute

It is important to have an idea regarding how often the core web vital ranking factor is calculated

How frequently be Core Web Vitals ranking Factor Calculated: On Real-Time or Over a Period?

At the Google SEO office-hours hangout session, a question was raised concerning whether the Core Web Vitals ranking factor would be updated on a real-time basis or over a period?. John Mueller responded to this question stating that the collection and updating of core web vitals get conducted every 28 days. An answer to this question might be helpful for publishers, to get an idea of how they could improve their Core Web Vitals for a positive change. Moreover, Mueller admitted that he was unaware of how often the core web vital ranking factors are applied. Having an idea about how often the CWV ranking signal is updated is essential since these factors can impact rankings. Whenever a site publisher updates their site, there is a waiting period of feedback indicating how the changes can affect the rankings.

It has come to the notice of many Wordfence security researchers, that more than 17 plugins adding an element of the functionality on Elementor are vulnerable to hacker attacks.

17+ Add-On Elementor plugins found to be vulnerable on WordPress. 

It has come to the notice of many Wordfence security researchers, that plugins adding an element of the functionality on Elementor are vulnerable to hacker attacks. In response to this, many plugin publishers updated their plugins. Let us see how these vulnerabilities will eventually affect the performance of the platform. Stored Cross-Site Scripting Vulnerability: This vulnerability will create issues every time a malicious script is uploaded and get stored on the website. Every time any user visits the webpage, the malicious script will get activated. Further, this problem will give attackers having a contributor level permission to upload a script in place of an element. However, a list of 17 elements of Add-on plugins is fixed that includes : 1. Essential Add-on for Elementor 2. Elementor – Header, Footer & Blocks Template 3. Ultimate Add-on for Elementor 4. Premium Add-on for Elementor 5. ElementsKit 6. Elementor Add-on Elements 7. Livemesh Add-on for Elementor 8. HT Mega – Absolute Add-on for Elementor Page Builder 9. WooLentor – WooCommerce Elementor Addons + Builder 10. PowerPack Add on for Elementor 11. Image Hover Effects – Elementor Addon 12. Rife Elementor Extensions & Templates 13. The Plus Addon for Elementor Page Builder Lite 14. All-in-One Add-on for Elementor – WidgetKit 15. JetWidgets For Elementor 16. Sina Extension for Elementor 17. DethemeKit For Elementor If you are a regular user of third-party plugins, for Elementor, then make sure that you update your plugins to fix any vulnerability. These vulnerabilities will allow hackers to target a site to plot various attacks and strategies for obtaining credentials. To know whether your add-on plugin is updated, to fix the current error, make sure to contact the publisher of that plugin to ascertain if it is safe.

It has come to the notice of many Wordfence security researchers, that more than 17 plugins adding an element of the functionality on Elementor are vulnerable t

17+ Add-On Elementor plugins found to be vulnerable on WordPress.

Content Marketing lessons that we shall learn from the Entertainment industry for an effective content marketing campaign

Focus on Marketing Content as a product, by incorporating Lessons From Entertainment

When it comes to taking inspiration for creating content, there is no better place than the entertainment industry. The entertainment industry is a master in marketing content. A look at the seven inspirational lessons from entertainment can go a long way to create a successful content marketing campaign. Content is a Product: The entertainment industry looks at content like a media company. It reflects in how many different ways content is a Diversification of Assets: Make sure to diversify your content portfolio to include different areas of content. By diversifying your content, make sure to keep a focus on the potential audience member and try to get them into your brand's world. Once they know about your brands, start producing multiple content and keep them engaged. Focus on Your Hits: Make sure to update and optimize those contents that have been your greatest hits. The greatest hits will help to attract, convert and engage with the audiences. Content is a Part of Culture: The entertainment industry proves that the content is a part of a larger culture. By focusing on what's trending, you can serve your audience in the right way.

There are certain required rules that need to be followed while opting for audio ads

Everything you need to know about YouTube Audio Ads 

YouTube audio ads, a step to engage both music and podcast listeners, are characterized by a voiceover. These ads show up as music and podcast content. During the testing phase, the audio ads were limited, to a certain number of brands in 2019. But after November 2020, these have remained open in the global beta. However, some brands are ineligible for running audio ads include - Healthcare and medicine, alcohol, gambling, and other sensitive topics. For uploading audio ads, there are a few requirements and specifications to be followed. Let us see how these vulnerabilities will eventually affect the performance of the platform. 1. Ad length - Keep the ad length up to 15 seconds. 2. The File size - The file size should not exceed 128GB maximum. 3. Audio Ads Resolution should range anywhere from 426×240 (240p) up to 3840×2160 (2160p). 4. Aspect ratio -The desired aspect ratio is 16:9. Audio ads are on the same level as <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/create-budget-friendly-videos-advertising-using-youtube-ad-builder">video ads</a> related to the targeting options and bidding strategies. Try to create audio ads, that are highly engaging as well as interesting. Make sure to capture the attention of the user in those 15 seconds. Even though the image or the animation is present, the main focus should be on the audio. Try to keep a user-friendly tone and aim for adding 40 words to your audio clip.

Everything you need to know about YouTube Audio Ads

Google has recently decided to update the Cumulative Layout Shift Scoring.

Google brings in a New Update related to the Cumulative Layout shift scoring 

Google has recently updated the cumulative layout shift scoring intending to improve on its accuracy. A Cumulative Layout Score (CLS) is a measurement of how often the web page elements jump around on a web page. One of the possible causes for this shifting could be the improper height and width of the images declared in the HTML. These images on downloading might expand, causing the web page elements to move, and a user can't interact with a web page that is moving around. With the help of the CLS metric, you can now measure how much a page moves. Google has recently reviewed three solutions for updating the scoring process for CLS. Google follows a Session Windows approach when it comes to measuring CLS. These session windows correspond to different parts of a web page that the user reaches while scrolling down the web page. The recent update by Google will only make the new scoring system more fair and accurate.

Google brings in a New Update related to the Cumulative Layout shift scoring

Google has come up with a new Heads Up feature that will remind users to stop using their phones while walking. 

Google introduces heads up feature Prompting Users to stop using their Phones while walking

Google comes up with a new feature, 'Heads Up', as a reminder for people who tend to use their phones while walking. Currently, the Heads Up feature is rolling out to a few of its Pixel phone users. The Heads Up feature will keep prompting users to stop using their phones while walking to save them from accidents. Recently, a Twitter user named Jay Prakash Kumar shared screenshots of the new Heads Up feature on his Pixel 4A device. The Heads Up feature will serve the purpose of reminding users to stop using their phones while walking. For access, you must grant permission for your physical activity to get detected when you are moving. Further, location permissions are also asked while using the feature. As of now, the Heads Up feature is only exclusive to Google pixel users, however, it remains unknown when the feature will roll out to other devices.

Google has come up with a new Heads Up feature that will remind users to stop using their phones while walking.

Google Introduces Heads Up Feature Prompting Users To Stop Using Their Phones While Walking

Google advises avoiding blocking Googlebot while blocking traffic from an individual country.

Avoid blocking Googlebot in the process of Restricting Traffic from an Individual Country

John Mueller from Google has advised site owners to restrict blocking Googlebot if they plan to block traffic from an entire country. Many site owners consider blocking individual countries during times when they receive problematic traffic. However, Mueller seems to be against this idea and prefers avoiding the same. Looking from an SEO perspective, it is preferable not to block Googlebot from crawling a website since it majorly crawls sites from the US. Further, blocking traffic from the US will result in causing more problems. Instead, make sure that the individual countries you are blocking are not the ones that Googlebot is crawling your site from. By doing a reverse DNS lookup, you can easily find out about the Googlebot traffic. Finally, it is at the discretion of the site owners to block traffic from a whole country or not.

Facebook all set to add context labels including fan page, satire page, and public official to pages seen in News Feed

Facebook to add New Context Labels in news feed aiming to provide More Context

Facebook is all set to add context labels to pages in News Feed articles in USA member feeds. These labels will aim for lowering down the confusion and providing more context. Currently, the feature is in its testing phase among a limited number of users in the United States. At times it becomes difficult to understand an article's context, however, with additional information, the process gets simpler. Because of this, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/facebook/facebook-user-data-leaked-again">Facebook</a> has decided to give people more context about the Pages that they see. For this, the platform will start applying labels that will include 'public official', 'fan page', or 'satire page' to posts in the News Feed. The chances of having an inappropriate label applied will reduce since Facebook will be involved in this process. As the feature is in the development phase, but the actual rollout date remains unknown.