A lot of aspects need to be considered while crafting the perfect and most effective Facebook ad audience. 

Essential Tips for Building the Perfect Facebook Ad Audience

To get the best results using Facebook ads, there is a series of points that need to be kept in mind. A successful targeting will result in increased ROI and better results. It is important to understand how to make the best use of Facebook ads. For that purpose, a few points need to be kept in mind : 1. Goal Setting: The first step to start with is the creation of goals for your advertising strategy. While setting the goals the following questions need to be answered : - The purpose of Facebook ads - The main objective - Ways to serve people - The end goal Goals can vary from time to time. For instance, goals during the start will be different than goals during the end. 2. Crafting the Audience: The ads you create must be crafted as per your target audience. There is no use to create ads and focus on those customers who will never view those ads. Hence, it is ideal to craft your audience and define a specific group that will go through your ads. 3. Piece of Content: Content is the most crucial aspect that needs to be given importance. Creating content that is of high value to the customers and is inclined towards them will go a long way in generating successful results. 4. Custom Audience on Facebook: Custom audience means to target those who have already interacted with your business and know about you. The social media giant, Facebook provides all the ways to create a custom<a target="_blank" rel="nofollow" href="http://www.newsapp.io/facebook/Facebook-pages-revamped-look-with-features"> Facebook audience </a>depending upon the data. Some other points to keep in mind include: - Videos having 1000 people in the Audience - Create a Lookalike audience - Repeat the Entire Process The following are a few points to keep in mind while dealing with and spending on Facebook ads. Moreover, it will create a positive impact on ROI.

A lot of aspects need to be considered while crafting the perfect and most effective Facebook ad audience.

Amazon India to soon come up with its online academy named 'Amazon Academy'

Amazon to Launch its Online Academy Aiding Students in Preparation of Entrance Exams 

Amazon India is all set to launch its first-ever online academy, to help students prepare for entrance tests. With this move, the platform is also set to establish itself in the domain of virtual learning. Amazon will be launching its website as 'Amazon Academy' together with an Android smartphone app. The academy will include: - Learning Material  - Live Lectures &  - Different Assessments which will help students bracing up for the Joint Entrance Examination. Millions of people are said to appear for the entrance exams. They opt for additional classes for its preparation. There has been a sudden surge in the demand for online education, ever since the pandemic has hit the world. Looking at the speed with which the country is progressing towards online education, it is now time for companies to invest heavily in online education.

Amazon to Launch its Online Academy Aiding Students in Preparation of Entrance Exams

WhatsApp decides to delay the launch of its new privacy update and schedules the same for the 15th of May. 

WhatsApp's New Privacy Update Delayed to 15th May Addressing Users Concern  

WhatsApp's latest privacy update has led to massive confusion among its users. To stop all the chaos, the messaging platform has announced a decision to postpone the launch of its new privacy policy. The updated date for the launch of the policy is scheduled for the 15th of May. The confusion was related to whether the data shared is with Facebook regarding the user chats. For preventing any further kind of misinformation, WhatsApp has made the recent decision. The company posted a separate blog post depicting what information is protected by them. Apart from this, the platform also provided users with an ultimatum that failure to accept the privacy terms will lead to deletion of the account. Moreover, the recent privacy policy update led to users switching to alternate platforms, including Signal and Telegram. Additionally, <a target="_blank" rel="nofollow" href="http://www.newsapp.io/whatsapp/Whatsapp-new-privacy-policy">WhatsApp</a> clears the confusion, that no one will lose access to the platform for not agreeing to the new privacy terms.

WhatsApp decides to delay the launch of its new privacy update and schedules the same for the 15th of May.

WhatsApp's New Privacy Update Delayed to 15th May Addressing Users Concern

Bing Webmaster tools to get a host of new features including crawl errors and indexed pages. 

Bing's Performance Report to get Crawl Errors and Indexed Pages Metrics 

A host of new and improved metrics are being added by Microsoft in its latest search performance report. The tool is a part of Bing Webmaster. The upcoming additions include crawl requests, crawl errors, and indexed pages. It was during last year that Microsoft had added the 'average position' metric. With these new additions, Bing is working on focusing on the crawling and indexing aspect of your website. Moreover, it will also help to highlight the errors. The new features will prove to be beneficial for webmasters, site owners, and publishers by giving them more data to examine. The additional data will help them to carefully assess the performance of your sites in <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/complete-bing-webmaster-tool-guide">Microsoft Bing Search</a>. The metrics will help to understand the crawl errors that resulted in a reduction in organic traffic.

Bing Webmaster tools to get a host of new features including crawl errors and indexed pages.

Bing's Performance Report to get Crawl Errors and Indexed Pages Metrics

John Mueller highlights that using the disavow tool will not hamper the goodwill of the websites uploading it. 

The Real Value and Meaning of Disavow Tool Highlighted by John Mueller

If your site is using Disavow due to doubt that it might be sending out negative and bad signals about the same. Moreover, due to thinking that it might reflect that the site uploading it seems fishy and suspicious. John Mueller has shared his thoughts and has explained the same in much detail. Firstly, the link Disavow tool is a way for publishers to let Google know about specific links that need to be ignored. The main benefit of the disavow tool is in terms of the improvement in search rankings. Secondly, the disavow tool also helps in saving from any negative link attacks. John Mueller adds that using the disavow tool will not result in any kind of bad impact on the sites uploading the same. He further states that the disavow tool is a way to keep the less useful links at bay. Hence, it gets proved that using the <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/Google-explain-URL-removal-tool">disavow tool</a> will not create a red mark and is safe to use it.

John Mueller highlights that using the disavow tool will not hamper the goodwill of the websites uploading it.

Google has released new and major updates related to the coverage report on Google's Search console. 

Google's Search Console Coverage Report gets Updated Includes New Categories and Error Tracking

Google has recently released updates related to the coverage report available in Google's Search Console. The technology giant has mentioned that the updates would help in better prediction of errors and issues. Talking about Google's Coverage report, the same is responsible for showing the indexing state of all URLs visited by Google. As per the new changes, there is a possibility that Google might relabel various categories. Let us look in detail about the recently brought in changes by Google : - 'Crawl Anomaly' Issue Type Removal - Pages blocked by robots.txt now labeled as 'indexed but blocked' - Increased accuracy of Soft 404 Reporting The new changes introduced by Google will help to better understand the issues that arise related to indexing and crawling and what prevents <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/google-search-console-help-analyzing-content-performance">Google</a> from doing that.

Google has released new and major updates related to the coverage report on Google's Search console.

Google Search Console to allow publishers to work on improving the performance of their content through new measures introduced. 

Google Search Console to Help in Analyzing the Content Performance in Google News 

Google Search is all set to allow publishers to measure and evaluate the performance of their content. The updates will help to understand user behavior on Google News appearing on both iOS and Android apps. Google's news report will help to find the number of times a website's articles are shown to users on Google News. It will also help to highlight the number of times it has been clicked upon. To evaluate the performance, site owners need to log in to the search console and then click on the Navigation menu. Some of the metrics included in the report include impressions, clicks, and click-through rate. Currently, the report seems to be active in Search Console. Moreover, with the help of Google's Publisher Center, it is now possible to improve on your <a target="_blank" rel="nofollow" href="http://www.newsapp.io/search-engine-optimization/Google-explain-URL-removal-tool">Google</a> News Performance. A few of the plus points of using the Publisher Center include: - Branding Control - Monetization - Newsstand Eligibility

Google Search Console to allow publishers to work on improving the performance of their content through new measures introduced.

Google Search Console to Help in Analyzing the Content Performance in Google News

John Mueller has shared a few valuable ideas to do away with the date snippets feature from search results. 

Unique Ideas for Removal of Unwanted Date Snippets from Search Results 

It is now possible to remove date snippets from search results. In response to this, John Mueller has shared some thoughtful insights and thrown some light on the topic. John Mueller has stated that there is no HTML method for preference communication when it comes to the date snippet feature. In other words, there is no meta tag used for addressing Google to not show a date snippet from the page. For avoiding any showcase of date, there must be no published date in HTML. Further, this can be checked by viewing the code and finding out if some date information is being sent to Google. Once you find out that code, the next thing would be to remove the same.

John Mueller has shared a few valuable ideas to do away with the date snippets feature from search results.

Unique Ideas for Removal of Unwanted Date Snippets from Search Results

WordPress all set to launch its website development service 'Build'.

WordPress Launches its own Website Development Service 'Build'

Recently, WordPress has come up with its new website development service known as 'Built'. This marks the entry of WordPress, in the domain of web development, and makes its way move beyond plugins and hosting. WordPress has made an official announcement stating that Built will help in the designing of your website whether you need it for professional services or for as an educational website. The new Build service offers three plans depending upon three types of sites : - Online Stores - Educational Sites - Professional Services For the building process, an 'engagement manager' has been dedicated to the website building project. The starting cost of the website is around $4900. WordPress has stated that the purpose of 'Build' is to give some kind of competition to companies, including Squarespace. The Web development community, however, was not against the decision taken by WordPress. <a target="_blank" rel="nofollow" href="http://www.newsapp.io/digital-marketing-tips/powerhouse-content-management-system-wordpress">WordPress</a> is not in direct competition with the community, however, with other similar companies including Wix.