It is claimed that startups should try to match strong data analytics with good storytelling. Humans tend to understand things more clearly if stated in the form of stories. Our brains are said to be more receptive to information if they are in the form of stories.
Read More...

It is not advisable for any business to spend too much money for the purpose of bringing users in.This is where the concept of acquisition cost comes in. If you aim to lower the acquisition cost you will be able to scale your business faster and more efficiently.
Read More...

WhatsApp executives are all said to meet the government for the purpose of discussing traceability. The meeting is in regards to allow traceability of messages that trigger public unrest. The company seems to have resisted demands by the Indian government in order to enable traceability of messages to curb rumours.
Read More...

Facebook has nowmade it mandatory for advertisers to disclose their identity as well as their location. The sole reason is to bring transparency in political advertisements in the run-up to 2019 general elections. Advertisers need to disclose their identity before the advertisement material can be run on popular social media platform and Instagram.
Read More...

Social media is a fast growing space. There are certain social media trends which have revamped digital advertising. Seeing the increasing competition,growing fragmentation and decreasing attention spans it has become challenging for brands to grab customers attention through social media.
Read More...

So what makes SEO different from SEM. These words though might look similar but there is a vast difference between them. Understanding them will be a challenge if you are new to digital marketing.
Read More...

WhatsApp for Android is all set to arrive on tablets.But it is said to be arrived only in Beta. As of now WhatsApp was not available on Android tablets. However, now WhatsApp seems to be working on the same.
Read More...

There is a chance that your social media comments can cost you your job. Social media platform can also turn nasty at times. People usually tend to get into arguments online and they try to fight back if anyone disagrees with them.
Read More...

It is recently been found that more than teens, elderly people have now become Facebook's biggest users. Teens tend to have moved their attention to Instagram .This was highlighted by Facebook's advertising numbers which claimed that more than the children, pensioners now use the social media service here.
Read More...