It has come to the notice of many Wordfence security researchers, that more than 17 plugins adding an element of the functionality on Elementor are vulnerable to hacker attacks.

17+ Add-On Elementor plugins found to be vulnerable on WordPress. 

It has come to the notice of many Wordfence security researchers, that plugins adding an element of the functionality on Elementor are vulnerable to hacker attacks. In response to this, many plugin publishers updated their plugins. Let us see how these vulnerabilities will eventually affect the performance of the platform. Stored Cross-Site Scripting Vulnerability: This vulnerability will create issues every time a malicious script is uploaded and get stored on the website. Every time any user visits the webpage, the malicious script will get activated. Further, this problem will give attackers having a contributor level permission to upload a script in place of an element. However, a list of 17 elements of Add-on plugins is fixed that includes : 1. Essential Add-on for Elementor 2. Elementor – Header, Footer & Blocks Template 3. Ultimate Add-on for Elementor 4. Premium Add-on for Elementor 5. ElementsKit 6. Elementor Add-on Elements 7. Livemesh Add-on for Elementor 8. HT Mega – Absolute Add-on for Elementor Page Builder 9. WooLentor – WooCommerce Elementor Addons + Builder 10. PowerPack Add on for Elementor 11. Image Hover Effects – Elementor Addon 12. Rife Elementor Extensions & Templates 13. The Plus Addon for Elementor Page Builder Lite 14. All-in-One Add-on for Elementor – WidgetKit 15. JetWidgets For Elementor 16. Sina Extension for Elementor 17. DethemeKit For Elementor If you are a regular user of third-party plugins, for Elementor, then make sure that you update your plugins to fix any vulnerability. These vulnerabilities will allow hackers to target a site to plot various attacks and strategies for obtaining credentials. To know whether your add-on plugin is updated, to fix the current error, make sure to contact the publisher of that plugin to ascertain if it is safe.

It has come to the notice of many Wordfence security researchers, that more than 17 plugins adding an element of the functionality on Elementor are vulnerable t

17+ Add-On Elementor plugins found to be vulnerable on WordPress.

Content Marketing lessons that we shall learn from the Entertainment industry for an effective content marketing campaign

Focus on Marketing Content as a product, by incorporating Lessons From Entertainment

When it comes to taking inspiration for creating content, there is no better place than the entertainment industry. The entertainment industry is a master in marketing content. A look at the seven inspirational lessons from entertainment can go a long way to create a successful content marketing campaign. Content is a Product: The entertainment industry looks at content like a media company. It reflects in how many different ways content is a Diversification of Assets: Make sure to diversify your content portfolio to include different areas of content. By diversifying your content, make sure to keep a focus on the potential audience member and try to get them into your brand's world. Once they know about your brands, start producing multiple content and keep them engaged. Focus on Your Hits: Make sure to update and optimize those contents that have been your greatest hits. The greatest hits will help to attract, convert and engage with the audiences. Content is a Part of Culture: The entertainment industry proves that the content is a part of a larger culture. By focusing on what's trending, you can serve your audience in the right way.

There are certain required rules that need to be followed while opting for audio ads

Everything you need to know about YouTube Audio Ads 

YouTube audio ads, a step to engage both music and podcast listeners, are characterized by a voiceover. These ads show up as music and podcast content. During the testing phase, the audio ads were limited, to a certain number of brands in 2019. But after November 2020, these have remained open in the global beta. However, some brands are ineligible for running audio ads include - Healthcare and medicine, alcohol, gambling, and other sensitive topics. For uploading audio ads, there are a few requirements and specifications to be followed. Let us see how these vulnerabilities will eventually affect the performance of the platform. 1. Ad length - Keep the ad length up to 15 seconds. 2. The File size - The file size should not exceed 128GB maximum. 3. Audio Ads Resolution should range anywhere from 426×240 (240p) up to 3840×2160 (2160p). 4. Aspect ratio -The desired aspect ratio is 16:9. Audio ads are on the same level as <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/create-budget-friendly-videos-advertising-using-youtube-ad-builder">video ads</a> related to the targeting options and bidding strategies. Try to create audio ads, that are highly engaging as well as interesting. Make sure to capture the attention of the user in those 15 seconds. Even though the image or the animation is present, the main focus should be on the audio. Try to keep a user-friendly tone and aim for adding 40 words to your audio clip.

Everything you need to know about YouTube Audio Ads

Google has recently decided to update the Cumulative Layout Shift Scoring.

Google brings in a New Update related to the Cumulative Layout shift scoring 

Google has recently updated the cumulative layout shift scoring intending to improve on its accuracy. A Cumulative Layout Score (CLS) is a measurement of how often the web page elements jump around on a web page. One of the possible causes for this shifting could be the improper height and width of the images declared in the HTML. These images on downloading might expand, causing the web page elements to move, and a user can't interact with a web page that is moving around. With the help of the CLS metric, you can now measure how much a page moves. Google has recently reviewed three solutions for updating the scoring process for CLS. Google follows a Session Windows approach when it comes to measuring CLS. These session windows correspond to different parts of a web page that the user reaches while scrolling down the web page. The recent update by Google will only make the new scoring system more fair and accurate.

Google brings in a New Update related to the Cumulative Layout shift scoring

Google has come up with a new Heads Up feature that will remind users to stop using their phones while walking. 

Google introduces heads up feature Prompting Users to stop using their Phones while walking

Google comes up with a new feature, 'Heads Up', as a reminder for people who tend to use their phones while walking. Currently, the Heads Up feature is rolling out to a few of its Pixel phone users. The Heads Up feature will keep prompting users to stop using their phones while walking to save them from accidents. Recently, a Twitter user named Jay Prakash Kumar shared screenshots of the new Heads Up feature on his Pixel 4A device. The Heads Up feature will serve the purpose of reminding users to stop using their phones while walking. For access, you must grant permission for your physical activity to get detected when you are moving. Further, location permissions are also asked while using the feature. As of now, the Heads Up feature is only exclusive to Google pixel users, however, it remains unknown when the feature will roll out to other devices.

Google has come up with a new Heads Up feature that will remind users to stop using their phones while walking.

Google Introduces Heads Up Feature Prompting Users To Stop Using Their Phones While Walking

Google advises avoiding blocking Googlebot while blocking traffic from an individual country.

Avoid blocking Googlebot in the process of Restricting Traffic from an Individual Country

John Mueller from Google has advised site owners to restrict blocking Googlebot if they plan to block traffic from an entire country. Many site owners consider blocking individual countries during times when they receive problematic traffic. However, Mueller seems to be against this idea and prefers avoiding the same. Looking from an SEO perspective, it is preferable not to block Googlebot from crawling a website since it majorly crawls sites from the US. Further, blocking traffic from the US will result in causing more problems. Instead, make sure that the individual countries you are blocking are not the ones that Googlebot is crawling your site from. By doing a reverse DNS lookup, you can easily find out about the Googlebot traffic. Finally, it is at the discretion of the site owners to block traffic from a whole country or not.

Facebook all set to add context labels including fan page, satire page, and public official to pages seen in News Feed

Facebook to add New Context Labels in news feed aiming to provide More Context

Facebook is all set to add context labels to pages in News Feed articles in USA member feeds. These labels will aim for lowering down the confusion and providing more context. Currently, the feature is in its testing phase among a limited number of users in the United States. At times it becomes difficult to understand an article's context, however, with additional information, the process gets simpler. Because of this, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/facebook/facebook-user-data-leaked-again">Facebook</a> has decided to give people more context about the Pages that they see. For this, the platform will start applying labels that will include 'public official', 'fan page', or 'satire page' to posts in the News Feed. The chances of having an inappropriate label applied will reduce since Facebook will be involved in this process. As the feature is in the development phase, but the actual rollout date remains unknown.

Facebook to add Context Labels, including Public Official, Fan Page and Satire Page aiming to provide More Context

YouTube is emerging to be a trending platform in the US. 

YouTube emerges to be the most popular Social Network among US Adults

A recent study highlights the increased usage of YouTube among US adults compared to other social networks. Around 81% of US adults use YouTube, followed by 69% of them using Facebook and 40% using Instagram. Research conducted by Pew research center indicates that YouTube and Reddit have seen a considerable growth rate over the past couple of years. The usage of YouTube among US adults has risen from 73% in 2019 to 81% currently. A look at the recent YouTube Usage statistics revealed the following findings : - 95% of US adults between 18 - 29 use YouTube - 91% of US adults between 30 - 49 use YouTube - 49% of US adults 65 and older - 54% are daily users of YouTube - 36% of users visit YouTube many times during the day As per the findings <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/YouTube-emerges-to-be-on-number-one-position-in-terms-of-consumer-spend">YouTube is trending</a> with a high number of engagements and no doubt is emerging to be a popular social network in the US.

YouTube is emerging to be a trending platform in the US.

Google launches two new improvements for Search Console Reports. 

Google launches Regex Filter and a Revamped Comparison Mode for its Search Console Reports

Google has come up with two new launches related to Search Console reports. The idea behind these improvements is to make the Search Console reports more useful for site owners. Regex filters and a Revamped Comparison mode are two new additions, coming to the Search console reports providing improvement in the efficiency to analyze these reports. Let us see in detail how the new additions will help assist in data analysis in Search Console. • Regex Filters: Regex filters will allow for the creation of more complex queries and page-based filters. It will capture all branded queries by simply defining the parameters in the regex filter. • Revamped Comparison Mode: Earlier, the table included only a single metric in the comparison column, but the revamped comparison tool will now support more than one metric. This improvement will allow for more space and easy viewing of results side-by-side. The above new additions are now live for all site owners.

Google launches two new improvements for Search Console Reports.