It can be seen that after a failed redesign attempt in 2018 by Snapchat, the company seems to be finally witnessing growth. The growth has been seen in most age groups except between 18 to 24 years old.
Snapchat currently seems to be on a research spree. It was seen working on a new research report for the purpose of better understanding of the buying pattern of its users.
Snapchat has finally come out with its new Lens Studio 2.1 with some exciting new additions. The Lens Studio 2.1 will include around 6 new templates, 14 new landmarkers and many other amazing tools.
Snapchat introduces some new features to India as well. The Landmarkers feature by Snapchat has finally made its entry to India. the feature basically highlights augmented reality experience.
Snapchat has recently launched a third series of its Spectacles. The new Spectacles 3 might be equipped with HD Cameras and many such exciting features.
Snapchat is all set to invest $1 billion in order to provide its users what they love. With the investment it will focus on including more of augmented reality.
Snap recently came up with Snap games and it sure shot has become an instant hit among users. Snap games was announced in the Snapchat Partner Summit.
Snapchat's motive has always been on creating close relationships. Snapchat is now working towards its first global and paid media campaign. It is coming up with its 'Real Friends' campaign.
Snapchat sees a huge rise in the number of its daily active users. It seems to have rose to somewhere around $13 million.