Snapchat is all set to invest $1 billion in order to provide its users what they love. With the investment it will focus on including more of augmented reality.

Snap recently came up with Snap games and it sure shot has become an instant hit among users. Snap games was announced in the Snapchat Partner Summit.

Snapchat's motive has always been on creating close relationships. Snapchat is now working towards its first global and paid media campaign. It is coming up with its 'Real Friends' campaign.

Snapchat sees a huge rise in the number of its daily active users. It seems to have rose to somewhere around $13 million.

Gatorade and Snapchat have recently joined hands to introduce a new augmented reality lens on Snapchat. The lens will be a token towards celebrating the Women's World Cup.

Snapchat seems to be going the Facebook way. It has introduced a new event invite feature in the same way as Facebook does.

Snapchat seems to have been facing interruption of its services. People seem to have been upset regarding this recent outbreak of Snapchat. There is a possibility that may be Google outage is the reason behind Snapchat's failure.

Since the time TikTok has come into existence it is seen to have become increasingly popular in a short span of time. It also seen to be giving a tough competition to other social networking platforms. Snap in order to give some competition to TikTok is all about to add more music to Snapchat.

During the recent times, it is seen that privacy has become a great cause for concern. Instagram was earlier attacked by a data flaw and the next in line is none other than Snapchat. Recently, Snapchat employees have been found to misuse their rights to access user data.