Structured data is a big deal when it comes to SEOing a page, as it means that indexers and search engines like Google, Alexa or Siri can read through your data more efficiently. It also helps in making a site more visible on the internet, which is why every brand should incorporate it. About one-third of the commonly crawled web uses structured data today, as it makes locating content easier for search engines.
With online business gaining popularity in recent times it becomes essential for the writer, producer or editor to be responsible for making its brand reach the desired popularity. In order to maintain its sustanibility the writer should appoint a good SEO team and also while appointing such a team the writer to keep in mind some of the useful tips in order to master the editorial SEO basics for a good return on investment and results.
Link building is often deemed to be a rather enigmatic skill. However, the truth is that it can be done easily with a focus on building relationships and looking for opportunities within industries and business sectors to grow domain authority. Creating ‘good’ content is not enough, building trust is also important. Backlinks can prove useful in increasing traffic. Investing in links and referrals can help your business grow exponentially.
Websites that do not agree with Google’s rules regarding content management & creation can get down-ranked or even deindexed by the search engine. There are various ways to get deindexed by Google, so you should be careful to do none of them - cloaking, spamming, free hosting, not clearing user-generated spam, keyword stuffing, duplicate content, spinning articles, doorway pages, and using paid links to increase your page’s SEO ranking.
The introduction of voice search and advancements in voice recognition technology have created a need for voice SEO optimization – focusing on three to four-word long long-tail keywords, business can capitalize on the rising potential of voice search. This can be achieved by getting to know your target audience and finding out what they’re looking for, predicting keywords, planning to deal with the ‘urgent’ nature of voice searches and catering to local searches.
Content marketing might be the most effective marketing strategy as it makes your website more visible to Google, and by extension, to other people. Its success depends a great deal on the length of the blog article, so that it can compete with the top-ranking. SEO tools can be used to find out details about those pages for any given topic or ‘keyword’ – and ascertain the optimum length of the blog required to beat that page and rank above it.
User Experience (UX) is often that part of SEO that is overlooked as an aesthetic aspect of a website’s success rather than a material one. However, if groomed correctly, UX can help customers find the website quicker and retain them for longer periods of time. This can be done by uploading lots of content on the website, making site navigation easy, maintaining planned page hierarchy, using analytics tools and making the site mobile-friendly.
Google thrives on the exchange of information, and its new (and free) business tool called Google My Business might go a long way in helping small businesses grabbing that online spotlight they so desperately crave. Boasting of a ton of new features like delivering information consistency and visibility across the web, marketing insights, the ability to create posts, cater to bookings and engage in interactive reviews; it could be a efficient tool for business owners to get to where they want,
Search engine optimization might seem to be an unnecessary step for small companies and stores, but it’d help them in getting more business tremendously. The seemingly technical process can be broken down into easy-to-follow steps like keyword discovery, expanding the keyword list, refining the keyword list, and evaluating the competition; thus optimizing their online presence and making it easier for customers to find them.