Creating a company blog is one of the easiest and most inexpensive ways to connect with your customers and clients. Set up a team to manage and edit the blog. Being credible and trusted goes a long way in securing and retaining customers. Create guidelines to tailor your content, and make sure everybody follows them. Use the appropriate blogging platform and the tools to go with it to maintain your blog effectively. And use metrics that are aligned with your goals.

Gauging the effectiveness of your content goes a long way in helping you find what portions of your content are generating revenue. First of all, figure out what you want your content to achieve, the alignment of the content’s goals with your company’s, and set a narrow scope in which to measure the efficacy of your content. Create a content vault to store every piece of content that is commissioned or paid to be created, and then generate the required reports.

Influencer marketing is a proven method for boosting conversions. Cultivating a healthy relationship with a known influencer to promote your brand through their can work wonders for your sales. Finding the right influencer is the first step. Approaching influencers can be tricky, so take out the time to really reach out to them in a more personal way. Once an influencer agrees to work with you, make all the relevant resources available to them so that they can know more about the brand.

Email might seem to be an antiquated and senile form of marketing, but it is crucial to content distribution – bringing in about 4 times as much ROI as compared to the next contender; social media. Email’s relevance still exists due to the facts that it is cost-effective, scalable, risk-free, and open to experimentation. Email can be effectively used to strengthen a company’s social presence, and can also improve its SEO standing.

Guest blogging can be an efficient way to enhance a brand’s image as it increases brand exposure and you to be seen as an expert in your field. It can be accomplished by picking out reputable websites with the appropriate audience, research and read about the type of content that the blog delivers, write abstracts for potential blog posts, send personalized enquiries to editors of various blogs, deliver the content as promised, and ultimately don’t get disheartened if your content gets rejected.

Every modern business knows that content marketing is a must, but not all of them are doing it right Here are some of the biggest content marketing mistakes to avoid.

You can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition.

One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide range of specific metrics that can tell you which strategies really drive more traffic to your site, boost conversions or increase your revenue. All you have to do is learn how to separate the right KPIs from those that may distract you.

Content marketing has only been around for a few short years, but in that time it has proved to be a powerful tool for attracting potential customers to a company’s products and services. Whether you’re selling designer shoes online or plying a trade out on the road, a well-executed content marketing strategy can increase awareness of your brand and drive traffic to your website. At a deeper level it can even help to convert a curious passerby into an advocate for your business.

Content Marketing can be extremely beneficial to your Digital Marketing Strategy. Virtually no business can stand to neglect the value of content. If you’re having issues with your content, or just not seeing results, you may be making a rookie mistake.