Over the years, content marketing has been seen to be evolving. The popular phrase 'Content is King' is often abused. Each passing year has seen the concept of content marketing getting deeper and brighter.
In order to grow and expand, business and organizations worldwide need marketing and advertising. In Canada the advertising and marketing industry seems to be robust. In the year 2018, it was seen that about $11 billion was spent on media advertising in Canada.
It is seen that email marketing tends to get neglected in the pursuit of shiny objects. However, for some people email still is a crucial channel for marketers and communications in the year 2019.
It is seen that most of the companies rely heavily on their marketing teams for creation of content. It is said that the most successful content marketing campaigns require a team effort. There seems to be numerous benefits in getting the entire organization to contribute to content.
Good and engaging content can be informative and can also be a source for maximum reach. However, creating effective marketing content requires effort wherein it requires consideration of audience interests, multi platform accessibility and ease of navigation.
BuzzFeed is said to be famous for its grabby listicles, viral news stories and clickbait pop culture posts. It is also regarded to be a millennial-era 'lazy journalism'.
Fintech lead generation seems to be the hot topic since Fintechs seem to be increasingly under pressure for driving new leads and business. It is seen that both established players and startups in the fintech space seem to be battling for the limelight.
Hospitality sector seems to be without any doubt one of the most competitive sectors in the world. Hotels need to put in a lot of hard work when it comes to creating awareness of the various kinds of services and products offered. Hotels should consider opting for content marketing as it can provide it with several benefits.
Email marketing is still seen to be an effective means of communication with your target audience. The higher the number of clicks your website will get,the greater are the chances that you will likely convert prospects into customers. This will in turn lead to more traffic which will result in better SEO rankings.