There are certain required rules that need to be followed while opting for audio ads

Everything you need to know about YouTube Audio Ads 

YouTube audio ads, a step to engage both music and podcast listeners, are characterized by a voiceover. These ads show up as music and podcast content. During the testing phase, the audio ads were limited, to a certain number of brands in 2019. But after November 2020, these have remained open in the global beta. However, some brands are ineligible for running audio ads include - Healthcare and medicine, alcohol, gambling, and other sensitive topics. For uploading audio ads, there are a few requirements and specifications to be followed. Let us see how these vulnerabilities will eventually affect the performance of the platform. 1. Ad length - Keep the ad length up to 15 seconds. 2. The File size - The file size should not exceed 128GB maximum. 3. Audio Ads Resolution should range anywhere from 426×240 (240p) up to 3840×2160 (2160p). 4. Aspect ratio -The desired aspect ratio is 16:9. Audio ads are on the same level as <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/create-budget-friendly-videos-advertising-using-youtube-ad-builder">video ads</a> related to the targeting options and bidding strategies. Try to create audio ads, that are highly engaging as well as interesting. Make sure to capture the attention of the user in those 15 seconds. Even though the image or the animation is present, the main focus should be on the audio. Try to keep a user-friendly tone and aim for adding 40 words to your audio clip.

Everything you need to know about YouTube Audio Ads

YouTube is emerging to be a trending platform in the US. 

YouTube emerges to be the most popular Social Network among US Adults

A recent study highlights the increased usage of YouTube among US adults compared to other social networks. Around 81% of US adults use YouTube, followed by 69% of them using Facebook and 40% using Instagram. Research conducted by Pew research center indicates that YouTube and Reddit have seen a considerable growth rate over the past couple of years. The usage of YouTube among US adults has risen from 73% in 2019 to 81% currently. A look at the recent YouTube Usage statistics revealed the following findings : - 95% of US adults between 18 - 29 use YouTube - 91% of US adults between 30 - 49 use YouTube - 49% of US adults 65 and older - 54% are daily users of YouTube - 36% of users visit YouTube many times during the day As per the findings <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/YouTube-emerges-to-be-on-number-one-position-in-terms-of-consumer-spend">YouTube is trending</a> with a high number of engagements and no doubt is emerging to be a popular social network in the US.

YouTube is emerging to be a trending platform in the US.

YouTube emerges to be a market leader in terms of consumer spend

YouTube emerges to be on number 1 Position in terms of Consumer Spend

As per findings of the report on worldwide app spend in Q1 2021, YouTube has emerged to be in the number one position in terms of consumer spending. It has left behind TikTok and Tinder in the race to become the market leader in in-app purchases. A 40% year over year increase compared to last year was observed in in-app spending, which highly signifies how the pandemic has changed the entire situation. But the big question arises what are people spending on a video platform? A few ways how people spend money through YouTube in-app purchases include : YouTube Premium - A monthly subscription to do away with all the ads appearing in between videos and other exclusive features. Membership to Channel - Subscription to a specific channel Super Chat - Pay to highlight chat messages during a creator's live stream. Super Sticker - Pay to highlight use sticker's during a creator's live stream. A rise in these in-app purchases is a clear indicator that people are loving them and are willingly agreeing to pay for their subscription. Besides, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/create-budget-friendly-videos-advertising-using-youtube-ad-builder">Youtube</a> viewership is risen to 6x times as compared to other streaming apps. Mobile video streaming has also increased by 40% in 2020 compared to 2019.

YouTube ad builder can be a budget-friendly tool for creating effective video ads. 

Now create Budget Friendly Videos for video Advertising using YouTube Ad Builder

<div>Video ads are an effective way to maintain brand awareness. However, in the wake of the pandemic, many advertisers have reduced their advertising budgets when it comes to video advertising. For a budget-friendly video ads option, YouTube ad builder seems to be a perfect choice. </div><div> </div><div>Businesses should create effective video ads rather than pricey video ads. YouTube's video ad builder will allow for budget-friendly building of video ads. It is considered the easiest, fastest, and most flexible way to create a video for video advertising. </div><div> </div><div>Businesses have limited access to resources for producing, shooting, and editing videos to start from scratch using YouTube's video ad builder. </div><div> </div><div>For using YouTube ad builder, here are five steps that you must follow: </div><div>- Deciding the strategy</div><div>- Finding Assets </div><div>- Selecting the perfect Layout, Font, Colors & Music </div><div>- Finally, upload to the YouTube channel and start using </div><div> </div><div>Currently, though available in beta, it can be availed by advertisers wanting to sign up. Start by filling a form requesting access and then wait for around five days to gain access. Doing simple videos is still possible through <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/youtube-tweek-its-guidelines-allowing-monetization-for-more-types-of-content">YouTube </a>Ad Builder. </div>

YouTube ad builder can be a budget-friendly tool for creating effective video ads.

YouTube is said to expand monetization options for more types of content.

YouTube tweeks its Guidelines allowing Monetization for more types of Content

YouTube decides to include ads for more types of content, thereby enhancing monetization options on the platform for content creators. Previously, many contents deemed unsuitable will now enable advertisers to earn revenue from them. There are recent changes made to YouTube's guidelines, thereby making it more advertiser-friendly and less restrictive. Starting with the new changes a variety of content will now be monetized fully, compared to being partially monetized. Also, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/youtube-start-testing-new-hiding-dislike-counts-options-on-creators-video">YouTube</a> is expanding its horizon and will focus on more educational content relating to documentaries, news, and other sensitive events. Controversial issues that highlight more of an objective discussion will also see an expansion for monetization. Moreover, monetization will appear in adult themes like adult jokes depicting a lot of humor. Further, full monetization will expand where moderate profanity comes in the picture during the first 30 seconds of a video. The above said are said to take effect from April 2021.

YouTube is seen testing an option for hiding the dislike numbers on creators' videos. 

YouTube starts testing a New Hiding Dislike counts option on Creators' Videos  

YouTube is set to bring in a significant change to its platform through the testing of a hiding dislike option on creators' video. The platform is planning to scrap the dislike button and implement a new design based on user feedback. Currently, this test includes a small group of users. Users expressed that the dislike feature should work in favor of the well-being of the content creators. The platform aims to strike the right balance while improving the creator experience and at the same time not compromising on sharing the feedback with the creators. In the test conducted the number of dislikes will now appear by the word 'Dislike' just below the thumbs down icon. The platform is waiting for feedback on this new change and then decides whether the feature needs to be rolled out to everyone or not.  <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/YouTube-launches-new-opportunities-for-creators-including-shorts-and-applause-to-build-business">YouTube</a> might be conducting the tests over a large audience in the upcoming weeks on Android and iOS.

YouTube is seen testing an option for hiding the dislike numbers on creators' videos.

YouTube starts testing a New Hiding Dislike counts option on Creators' Videos

YouTube is all set to get launch and rolled out in the USA during March 2021. 

USA Citizens get Access to YouTube Shorts from March 2021

YouTube shorts are all set to roll out in the USA in the coming month. YouTube shorts is a short-form video format that allows users to create up to 15 seconds or fewer videos. The testing of the Shorts feature began in September 2020. Looking at the response and the usage of the feature, YouTube witnessed high growth. As per YouTube, the daily views on YouTube shorts crossed 3.5 billion. YouTube shorts allows users to do the following : - Upload 15 seconds video - Edit with different tools - Add music - Fast forward or slow down videos From this month, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/YouTube-launches-new-opportunities-for-creators-including-shorts-and-applause-to-build-business">YouTube's</a> homepage in the USA will witness a carousel from where Shorts can be accessed. The shorts feature will create ample opportunities for creators to increase the level of engagement.

YouTube is all set to get launch and rolled out in the USA during March 2021.

YouTube now offers additional options to allow creators to earn more money on the platform.

YouTube Launches New Opportunities for Creators Including Shorts and Applause to Build Business 

YouTube seems to be on a spree and is set to load the platform with many new features. In its recent move, the platform has decided to introduce new ways allowing creators to make more money. For this purpose, the platform decided to introduce the new YouTube Shorts feature. The YouTube shorts feature represents a vertical video format like TikTok. Secondly, the YouTube Partner Program launched 10 years ago aims to provide creators with opportunities to make their business big. Till recently, the YouTube Partner Program has paid creators around tens of billions of dollars. Additionally, creators can also run ads and sell merchandise on YouTube. Another good news is that the platform is testing its new digital product named 'Applause'. Applause can be purchased by viewers for videos that they enjoy watching. The digital product will help creators to earn real money from the platform. As of now, Applause is only available in selected markets, including the USA, Australia, India, Japan, Brazil, Mexico, Korea, and New Zealand. <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/YouTube's%20New%20Comparison%20Tools">YouTube</a> is also planning to roll out YouTube Shopping for a unique shopping experience on the platform. However, currently, the feature is in its testing phases and might come out by this year-end.

YouTube Launches New Opportunities for Creators Including Shorts and Applause to Build Business

YouTube releases new comparison tools allowing creators to analyze their video performance. 

Creators can Better Analyze the Performance of their Video with YouTube's New Comparison Tools

YouTube is all set to roll out its new video comparison tools targeted towards creators. The comparison tools will allow creators to analyze their video performance over a while. Creators can access the tools by heading to the Analytics section of YouTube Studio. With the help of the tools, creators will be able to understand what video is working in favor and what is not. How does YouTube's Comparison Video Work? To access the comparison tools, go to : Channel Analytics-> Advanced Mode. After that, select compare to and click on the first 24 hours of video performance. Creators can customize the time frame of the videos created. The feature applies to videos created after 2019. A total of 100 videos, can be compared at a single time. The <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/youtube-launches-new-sports-platform-providing-easy-access-to-sports-content">video's performances</a> are represented in the form of dots. Videos can be compared to the following aspects: - Views - Likes - Dislikes - Click through Rate - Percentage views - Viewing Hours - Impressions In case, if creators find that their videos are not performing well, they can adopt a different strategy.

YouTube releases new comparison tools allowing creators to analyze their video performance.