Tati Westbrook had uploaded an explosive 43 minute video with the title "Bye Sister". This video included a series of allegation against her close friend and also YouTube icon James Charles.

So how it is that when it comes to brands what do they actually do for utilizing their tools, buying ads, creating content,employing influencers and increasing sales with the help of social media. We might soon be able to see product prices and recommendations beneath YouTube videos and will also be able to make direct purchases within the platform.

YouTube has decided to come up with its music streaming services in India soon. It has recently launched its paid service that is YouTube premium and also music streaming app,YouTube Music in India.

YouTube seems to have started with fact-checking its search results. It is seen to roll out text prompts which are known as "information panels"which provide fact checks when users search certain terms or phrases. It is rolled out to a limited number of users in India.

YouTube decides to disable comments on videos of minor with a view to improve child safety. Also it has decided to introduce a comments classifier. The comments classifier will enable to identify and remove 2x more predatory comments.

YouTube seems to have taken action against advertisers. It has taken an aggressive action after a video was seen accusing the platform of aiding pedophiles in finding clips of young girls. A video creator Matt Watson raised concerns initially.

There has been a limited data which has been found on YouTube Analytics. It has been observed that this situation has been going on for quite sometime now. There are reports which have been sent to YouTube over the past one month.

YouTube has decided to ban the dangerous prank video after it realized that the Bird Box challenge goes viral. It's updates policies have clearly banned pranks that trick people into thinking that they are in danger which includes fake home invasions or drive by shootings.

YouTube now comes with something exciting for its mobile app. YouTube mobile apps now gets a new swiping gesture for the purpose of skipping ads. The update has come out for both Android and iOS. Users will be able to swipe on the screen in order to quickly jump forward or backward to different videos.