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The following article highlights the fact that marketing data is much more than being used just for ads. Knowledge of the marketing department can be helpful to the entire world in better decision making.


Nowadays data has become very important in marketing to understand customers preferences and design campaigns. Although collecting data is easy, using tools to analyse it effectively is often difficult. In this article, marketers discuss how organization use data to make better decisions.

Microsoft also reported that LinkedIn now has over 575 million registered users (not the same as active users), which is up from 467 million shortly ...


Datorama is a AI based marketing Intelligence and analytics platform, and works with more than 3000 agencies and brands to help them make data driven marketing decisions.


Stack Overflow page view data can reveal a lot about Google’s data science tools such as TensorFlow. According to Stack data, Google’s TensorFlow or Google BigQuery are more popular than Amazon’s versus Amazon Redshift.


Companies can and should leverage their blogs to increase lead generation. Its no secret that content marketing and SEO go hand-in-hand.


Seeing the changing scenario everywhere wherein more and and more women employees can be seen working, companies have started placing emphasis on gender equality. UAE can be seen leading with gender equality agenda wherein it recently announced an equal pay law for both men and women. With the help of analytics, gender equality can be achieved as these measures would help to break the barriers or any gaps creating hindrance in the progress of women at work.

Google Analytics is under the lens for reported data loss for some users due to a bug in its software, apparently causing the Users data to appear as null for several websites. The problems seems to crop when comparing data, but not when viewed individually, and appears to be in effect of the enforcement of the GDPR – affecting accounts that have been set not to have their data automatically expire.

Google Analytics is a free and powerful tool that tells you about every interaction that people have with your website. It can help you answer a lot of questions, such as the number of people visiting your site, the social media and websites referring the most traffic, how long do people stay on your website etc. By leveraging data that Google Analytics presents to you about your visitors and our website, you can turn your website into a powerful tool to grow and expand your business.

Google has released Advanced Analysis, a new tool that will be offered to organizations using its Google Analytics 360 service to explore and analyze website usage and performance data. The tool is currently available in beta and incorporates three new techniques for finding data that can help website owners improve their understanding of how customers interact with their site.

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