According to the following article, it is said that Google ads let's advertisers include video while showcasing shopping ads. Google has recently updated its Showcase Shopping ads by including video functionality.
The following article talks about that Google has recently introduced a new way in order to split Test AMP pages in Google Ads. This new way will enable advertisers to compare the impact of using AMP pages vs traditional web pages with Google ads.
Amazon is quickly becoming an online advertising platform at par with Google and Facebook. This means that consumers, even Prime customers who pay who pay $119 a year for access to special schemes, will also encounter ads on the platform. The company which mostly earns revenue from online sales and cloud computing services, has seen a 130% increase in its revenue from selling ads.
Google Ads is introducing responsive search ads in which we can provide multiple headlines and descriptions, and will help advertisers create relevant ads at scale. They have added a new tool called Ad Strength that will measure the relevance, quantity and diversity of our ad text and will tell us if the ads copies are 'excellent to poor'. This tool will be available starting September and will help advertisers optimise their ads better.
Google AdWords which was recently rebranded to Google Ads, is a digital advertising platform that enables marketers to run marketing campaigns and generate comprehensive reports of the results. However, the reports do not showcase when someone clicks on your ad and ends up calling the business. This is a kind of conversion that is not captured in the online reports.Hence marketers should pass call data into Google Ads, so that they can justify their ad spend even better.
As marketers and consultants get used to the new Google Ads which have replaced AdWords, there is fear among them that the upcoming automated system will treaten their careers. However, that's not true, as Google uses artifical intellignece in its ad system, people in the industry are likely to remain being valuable. Here's why: