There now seems to be a sudden shift from traditional to digital media. Digital marketing has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital.

Microsoft Advertising is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience.

There are certain key rules that are linked to achieve a successful full funnel search. In order to achieve maximum impact on businesses through SEM, search marketers need to understand why funnel search is the way to go.

When it comes to spending on online advertisements, India seems to be far behind US and UK . The recent polls saw the political parties to spend not more than 1% on Facebook and Google advertisements.

Google Ads is now available with a new Performance Planner. Advertisers using this tool will be able to understand how to allocate monthly budget across all of their campaigns. Further, it will also enable them to understand how changes can impact conversions, clicks and other aspects.

A majority of marketers are said to use data that is obtained by third parties. If someone uses the internet their information gets stored and saved which can be used by marketers later on. This has led to consumers getting worried regarding their digital security. This is the time when blockchain needs to step in.

Apple now seems to be offering a new look to the end-to-end encryption feature in its messaging app. A video featuring a woman enjoying a pedicure at a nail salon has been released depicting this feature.

Microsoft recently seems to have rebranded its Bing Ads service. The new name given is Microsoft Advertising. The reason for this name change is basically to reflect a shift towards personlisation, data, and artificial intelligence.

Last week it was seen that Walmart has jumpstarted its fledging online advertising business with the acquisition of digital advertising start-up Polymorph Labs. With the help of Polymorph's technology, advertising with Walmart will become easier for thousands of brand while delivering more relevant digital ads to consumers.