Google Smart Shopping campaigns are a new way by Google to help businesses to showcase their ads in a better way to the audiences. With the implementation of Google Smart Shopping campaigns, it is possible to create, maintain, and combine Shopping and Display in a single ad campaign. 

A Quick Overview about Google’s Smart Shopping Campaigns

<span>Google Smart Shopping campaigns are a new way by Google to help businesses to showcase their ads in a better way to the audiences. With implementing Google Smart Shopping campaigns, it is possible to create, maintain, and combine Shopping and Display in a single ad campaign.<br><br></span><span>SSCs are an advanced version of the standard campaigns. SSCs are simple to create and maintain as compared to the standard campaign.<br><br></span><b>Creation of a Campaign<br><br></b>The creation of a campaign starts with proper structure and planning. A few tips that you need to remember while structuring your campaign involves:<br><br> - Focus on grouping similar ROAS products in a new smart campaign<br>- The basis for grouping of the products should be based on the average price<br><span>- Avoid subdivision of product groups<br><br></span><span><b>A step-by-step guide for creating a Smart Shopping Campaign includes</b>:<br></span><br>- Configure the feed appropriately<br>- Choose the new campaign and the desired Merchant Center Account<br><span>- Decide on the budget and the ROAS objective<br><br></span><span>Smart shopping campaigns have their pros and cons. <b>The SSCs seem to rely on the remarketing audience who visit your site</b>. To ensure a successful campaign, it is necessary to keep on adding new people to your remarketing audience.</span>

YouTube Joins the League of Google Ads Attribution Reporting

<span><b>YouTube will now be part of Google Ads attribution reporting</b>. Google will also expand its data-driven attribution model to a large number of advertisers. Let us understand in more detail about the latest updates by Google.<br><br></span><b>YouTube Attribution </b><br><br>Attribution reporting for <a target="_blank" rel="nofollow" href="https://www.newsapp.io/youtube/Youtube-music-might-introduce-update">YouTube </a>will now be seen in open beta in Google Ads. Advertisers can view them in their “Top paths,” “Path metrics,” and “Assisted conversions” attribution reports. The changes are said to start in the coming months. <br><span><br><b>Lift Measurement<br><br></b></span><span>With the help of conversion lift, the rise in the conversion actions from YouTube ads can now be measured. The new update will allow advertisers to run Brand Lift, Search Lift, and Conversion Lift all in the same campaign.<br><br></span><b>Data-driven Attribution </b><br><span><br>The feature will make use of the machine learning technology to understand the impact of ads on conversion activity through the comparison of paths.<br></span><br>Google’s latest update of combining YouTube into the Attribution reporting will prove helpful for advertisers. It will enable them to understand how their campaigns on different channels are seen performing and how well they go with each other.  <br>

Audience fatigue is a common issue that is encountered by many digital marketers. However, with the help of slight retooling and ad refreshments, you can continue to stay visible. A core factor to consider is to revamp the entire online marketing mix. 

Enhancing Your Search and Social Audience Expansion

<span>Audience fatigue is a
common issue that is encountered by many <a target="_blank" rel="nofollow" href="https://www.ampdigitalnet.com/">digital marketers</a>. However, with the
help of slight retooling and ad refreshments, you can continue to stay visible.
A core factor to consider is to revamp the entire online marketing mix. <br><br></span>The following are the
steps that can be kept in mind for a better search and social audience
expansion. <br><br><b><i>Draw your Attention Back </i></b>

 

<br><br>Firstly, take a look
back at reviewing your entire marketing mix. Analyze the reason as to why the
platform is not working as planned. Work on understanding which platforms are
working as compared to those that are not. Also, keep track of creating a
platform funnel. <br><b><i><br>Customer Journey</i></b> <br>

<span><br>Keep a close eye on the
customer journey and find out ways of converting new visitors to leads. Likely,
customers might not become customers in the first visit itself. <br></span><b><i><br>Retargeting <br></i></b>

 <br>This is another area
that requires attention. Retargeting holds a lot of importance even today.
Retargeting is essentially the process of targeting customers who visited your
website via another platform. Focus on retargeting, which in turn can help in
boosting your search expansion. Some of the tips for retargeting includes :

 <br>

<br>- Targeting B2B
customers on Facebook

<br>- Focus on
cost-conscious Audience Segmentation<br><br><i><b>Rethinking</b></i><b> 
</b>
<br><span><br>Lastly, it is time that
you start to rethink your entire approach and bring back to work your
conversion funnel that stopped giving results. </span><br>

<div>Audience fatigue is a common issue that is encountered by many digital marketers. However, with the help of slight retooling and ad refreshments, you can continue to stay visible. A core factor to consider is to revamp the entire online marketing mix. </div><div><br></div><div>The following are the steps that can be kept in mind for a better search and social audience expansion. </div><div><br></div><div><b>Draw your Attention Back </b></div><div><br></div><div>Firstly, take a look back at reviewing your entire marketing mix. Analyze the reason as to why the platform is not working as planned. Work on understanding which platforms are working as compared to those that are not. Also, keep track of creating a platform funnel. </div><div><br></div><div><b>Customer Journey </b></div><div><br></div><div>Keep a close eye on the customer journey and find out ways of converting new visitors to leads. Likely, customers might not become customers in the first visit itself. </div><div><br></div><div><b>Retargeting </b></div><div><br></div><div>This is another area that requires attention. Retargeting holds a lot of importance even today. Retargeting is essentially the process of targeting customers who visited your website via another platform. Focus on retargeting, which in turn can help in boosting your search expansion. Some of the tips for retargeting includes :</div><div><br></div><div><b><i>- Targeting B2B customers on Facebook</i></b></div><div><b><i>- Focus on cost-conscious Audience Segmentation </i></b></div><div><br></div><div><b>Rethinking </b></div><div><br></div><div>Lastly, it is time that you start to rethink your entire approach and bring back to work your conversion funnel that stopped giving results.</div>

There are various tips that need to be ensured while working towards enhancing your search and social audience expansion. 

Google has firmly announced that it would not entertain any apps on its play store that provoke or promote any form of sports betting. Because of this, Google will be removing such apps from Google Play Store. 


GOOGLE TO SCRAP APPS THAT PROMOTE SPORTS BETTING 

<div><div>Google has firmly
announced that it would not entertain any apps on its play store that provoke
or promote any form of sports betting. Because of this, Google will be removing
such apps from Google Play Store. <br>

 <br>Recently, Google banned
the Paytm app from its play store since it was found promoting sports betting
on its platform. Paytm was seen to use this trick to create awareness regarding
its fantasy gaming platform known as '<b>Paytm First Games</b>'.<br><br>With the IPL season
just around the corner, there are chances of the emergence of a high number of
such apps. 

 <br>

<br><b>Apart from Paytm,
Google has also taken down other apps, including WinZO and Mobile Premier
League (MPL)</b>. Additionally, Google will also restrict those apps that contain
links that drive consumers to external websites asking to play tournaments for
real cash prizes. <br>

 <br>If in case Google
discovers that any app violates its policy, it would first intimidate the developer of the violation and will ultimately scrap the app from Google Play
Store. 

 

Repeated violations by
app developers would result in the termination of Google Play Developer
accounts. Google aims at providing its users with a safe experience for
consumers. 

 <br></div></div>

Google has firmly
announced that it would not entertain any apps on its play store that provoke
or promote any form of sports betting. Because of this, Google will be removing
such apps from Google Play Store. 

 

Recently, Google banned
the Paytm app from its play store since it was found promoting sports betting
on its platform. Paytm was seen to use this trick to create awareness regarding
its fantasy gaming platform known as 'Paytm First Games'. With the IPL season
just around the corner, there are chances of the emergence of a high number of
such apps. 

 

Apart from Paytm,
Google has also taken down other apps, including WinZO and Mobile Premier
League (MPL). Additionally, Google will also restrict those apps that contain
links that drive consumers to external websites asking to play tournaments for
real cash prizes. 

 

If in case Google
discovers that any app violates its policy, it would first intimidate the
developer of the violation and will ultimately scrap the app from Google Play
Store. 

 

Repeated violations by
app developers would result in the termination of Google Play Developer
accounts. Google aims at providing its users with a safe experience for
consumers. 

 

Google has firmly announced that it would not entertain any apps on its play store that provoke or promote any form of sports betting. 

GOOGLE TO SCRAP APPS THAT PROMOTE SPORTS BETTING

Over the years, the concept of marketing has evolved to a large extent. From traditional advertising methods like radio advertising, televisions, magazines to modern-day advertising like social media a lot has changed. In other words, digital marketing seems to have evolved immensely. 

What's the Difference? SEO vs SEM

<b>SEO</b> vs. SEM – Experts Advise on What to Choose. mm. Published. 1 min ago. on. August 1, 2020.

<div>Over the years, the concept of marketing has evolved to a large extent. From traditional advertising methods like radio advertising, televisions, magazines to modern-day advertising like social media a lot has changed. In other words, digital marketing seems to have evolved immensely. </div><div><br></div><div>For a successful<a target="_blank" rel="nofollow" href="https://www.newsapp.io/digital-marketing-tips/Digital-marketing-during-covid"> digital marketing strategy</a>, there needs to be a solid plan in place. The two core aspects that shape digital marketing involves SEM (Search Engine Marketing) and <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/How-to-enhance-SEO">SEO(Search Engine Optimization)</a>. Both these terms are equally important in use. A detailed study regarding SEO and SEM is discussed below :</div><div><br></div><div><b>ABOUT SEM</b></div><div><br></div><div>As the term goes by SEM (Search Engine Marketing), it is a process of enhancing your website under the best search engine practices. The process further involves advertising these pages so that it ranks better on the Search Engine Result Pages (SERPs). </div><div><br></div><div><b>SEM is also known as Pay-Per-Click advertising or paid search</b>. Paid ads mean ads paid for by businesses to appear on top of the search results whenever someone uses specific keywords. The most important benefit of paid ads is that it helps in the process of generating a high number of genuine leads. </div><div><br></div><div><b>ABOUT SEO</b> </div><div><br></div><div>Talking about SEO (Search Engine Optimization), it refers to a process of improving your website to appear on top of the search results. SEO seems to be a specialized process and involves a dedicated team that handles the SEO activities of your website.</div><div><br></div><div>It is a process of enhancing your website so that it leads to higher traffic to your website. SEO is further classified into On-Page SEO and Off-Page SEO. </div><div><br></div><div><b>THE DIFFERENCE (SEO VS SEM)</b> </div><div><br></div><div>Now here comes the crucial part. What is the thing that separates and differentiates SEM with SEO? SEM tends to be bigger than SEO, and it covers the same. <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/Latest-seo-updates">SEO</a>, on the other hand, involves website optimization without taking into account paid promotions. </div><div><br></div><div>SEO and paid search ads both together form the whole of SEM. A lot of factors are required while deciding between SEO and SEM. Two main factors involve the goals of your business and how much the organization is willing to invest. </div>

<div>Over the years, the concept of marketing has evolved to a large extent. From traditional advertising methods like radio advertising, televisions, magazines to modern-day advertising like social media a lot has changed. In other words, digital marketing seems to have evolved immensely. </div><div><br></div><div>For a successful digital marketing strategy, there needs to be a solid plan in place. The two core aspects that shape digital marketing involves SEM (Search Engine Marketing) and SEO(Search Engine Optimization). Both these terms are equally important in use. A detailed study regarding SEO and SEM is discussed below :</div><div><br></div><div>ABOUT SEM</div><div><br></div><div>As the term goes by SEM (Search Engine Marketing), it is a process of enhancing your website under the best search engine practices. The process further involves advertising these pages so that it ranks better on the Search Engine Result Pages (SERPs). </div><div><br></div><div>SEM is also known as Pay-Per-Click advertising or paid search. Paid ads mean ads paid for by businesses to appear on top of the search results whenever someone uses specific keywords. The most important benefit of paid ads is that it helps in the process of generating a high number of genuine leads. </div><div><br></div><div>ABOUT SEO </div><div><br></div><div>Talking about SEO (Search Engine Optimization), it refers to a process of improving your website to appear on top of the search results. SEO seems to be a specialized process and involves a dedicated team that handles the SEO activities of your website.</div><div><br></div><div>It is a process of enhancing your website so that it leads to higher traffic to your website. SEO is further classified into On-Page SEO and Off-Page SEO. </div><div><br></div><div>THE DIFFERENCE (SEO VS SEM) </div><div><br></div><div>Now here comes the crucial part. What is the thing that separates and differentiates SEM with SEO? SEM tends to be bigger than SEO, and it covers the same. SEO, on the other hand, involves website optimization without taking into account paid promotions. </div><div><br></div><div>SEO and paid search ads both together form the whole of SEM. A lot of factors are required while deciding between SEO and SEM. Two main factors involve the goals of your business and how much the organization is willing to invest. </div>

Digital Marketing consists of SEO and SEM. Here is what differs between these two terms. 

<b>SEO</b> vs. SEM – Experts Advise on What to Choose

The Online Advertising Platform seems to be witnessing immense growth opportunities. Some of the popular examples in the Online Advertising platform include Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu,WeiBo, Twitter and Tencent. 

A Boom In Online Advertising Platform

There Seems To Be a Boom In The Online Advertising Platform. 

Product Types: Display Advertising, Interstitial Advertising, <b>Mobile Advertising</b>, Social Media Advertising and Other. Major Applications are as follows:&nbsp;...

The <b>Online Advertising Platform</b> seems to be witnessing immense growth opportunities. Some of the popular examples in the Online Advertising platform include <b><a target="_blank" rel="nofollow" href="https://www.newsapp.io/facebook">Facebook</a></b>, <b><a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-marketing">Google</a></b>, <b>WordStream</b>, <b>Sizmek</b>, <b>Marin Software</b>, <b>DataXu</b>, <b>BaiDu</b>,<b>WeiBo</b>, <b><a target="_blank" rel="nofollow" href="https://www.newsapp.io/twitter">Twitter</a></b> and <b>Tencent</b>.<br><br>With the help of the Worldwide Online Advertising Platform Market Research Report you can gain insights regarding the level of competition in the international market.<br><br>The report initially briefs regarding various aspects of the industry. The report has also been divided into various key regions and it covers North America, Europe,Asia-Pacific etc.

<div>The Online Advertising Platform seems to be witnessing immense growth opportunities. Some of the popular examples in the Online Advertising platform include Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu,WeiBo, Twitter and Tencent. </div><div><br></div><div>With the help of the Worldwide Online Advertising Platform Market Research Report you can gain insights regarding the level of competition in the international market. </div><div><br></div><div>The report initially briefs regarding various aspects of the industry. The report has also been divided into various key regions and it covers North America, Europe,Asia-Pacific etc. </div>

There is overwhelming boom in the online advertising platform. 

A Boom In Online Advertising Platform | NewsApp.io

Online Advertising Platform Market Is Booming Worldwide | Facebook, Google, WordStream ...

There now seems to be a sudden shift from traditional to digital media. Digital marketing has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital. 

Digital Ad Spends Is The New Trend in Marketing

Digital Ad Spends Is The New Trend In Digital Marketing. 

Like I have always said there is no <b>digital marketing</b>, there is actually marketing done digitally. That is where your audiences are moving. Audiences&nbsp;...

There now seems to be a sudden shift from traditional to digital media. <b><a target="_blank" rel="nofollow" href="https://www.newsapp.io/digital-marketing-tips">Digital marketing</a></b> has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital.<br><br>Seeing the journey of digital media it seems to have come a long way. It has gained immense importance in today's time. Audiences seem to have established themselves on their smartphones and therefore you need to focus digitally to get to your consumer.<br><br>Majority of digital spends are now headed towards increasing ROI.

<div>There now seems to be a sudden shift from traditional to digital media. Digital marketing has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital. </div><div><br></div><div>Seeing the journey of digital media it seems to have come a long way. It has gained immense importance in today's time. </div><div><br></div><div>Audiences seem to have established themselves on their smartphones and therefore you need to focus digitally to get to your consumer. </div><div><br></div><div>Majority of digital spends are now headed towards increasing ROI.</div>

Digital ad spends is wherein marketers are seen to be investing heavily. 

Digital Ad Spends Is The New Trend in Marketing | NewsApp.io

Why brands should focus on digital ad spends

Microsoft Advertising is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience. 

Microsoft Advertising Introduces A Set of Improved Features

Microsoft Advertising Introduces A Set of Improved Features. 

<b>Google Ads</b> rolled out parallel tracking for search ads last fall and for display ads in May, so you may already be familiar with it. Microsoft Advertising&nbsp;...

<b>Microsoft Advertising</b> is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience. Detailed below is a small gist of the new features to get introduced :<br><ul><li><b>Parallel Tracking:</b> With the help of parallel tracking users after clicking an ad will land directly on the landing page. The ad click measurement process will be conducted separately. This will result in faster loading of landing pages.<br><br></li><li><b>Final URL Suffix:</b> With this you can easily provide parameters to your landing page URL for the purpose of tracking.<br><br></li><li><b>Custom Parameter Expansion:</b> The URL tracking can now include upto 8 pairs of custom parameters. Also there has been an increase in the character limit to 250 characters.</li></ul>

<div>Microsoft Advertising is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience. </div><div><br></div><div>Detailed below is a small gist of the new features to get introduced : </div><div><br></div><div>Parallel Tracking - With the help of parallel tracking users after clicking an ad will land directly on the landing page. The ad click measurement process will be conducted separately. This will result in faster loading of landing pages. </div><div><br></div><div>Final URL Suffix - With this you can easily provide parameters to your landing page URL for the purpose of tracking. </div><div><br></div><div>Custom Parameter Expansion - The URL tracking can now include upto 8 pairs of custom parameters. Also there has been an increase in the character limit to 250 characters. </div><div><br></div>

Microsoft AdvertIsing is all set to provide a set of new and improved features. 

Microsoft Advertising Introduces A Set of Improved Features | NewsApp.io

Parallel tracking, more custom parameters coming to Microsoft <b>Advertising</b> for improved tracking

There are certain key rules that are linked to achieve a successful full funnel search. In order to achieve maximum impact on businesses through SEM, search marketers need to understand why funnel search is the way to go. 

3 Key Rules for a Successful Full Funnel Search

3 Key Rules for A Successful Full Funnel Search. 

Embracing a full funnel search approach will open up <b>SEM</b> to truly maximize the total business impact of the channel. Previously I explained why the&nbsp;...

There are certain key rules that are linked to achieve a successful full funnel search. In order to achieve maximum impact on businesses through <b><a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-marketing">SEM</a></b>, search marketers need to understand why funnel search is the way to go. Detailed below are 3 effective keys for a successful funnel search :<br><br><ol><li><b>A RELEVANT SEARCH IMPLIES A POTENTIAL SALE</b><br>A relevant search is one of the most important factors that businesses need to keep in mind. Full funnel search emphasizes that each relevant search holds immense value since it is initiated by a researching consumer.<br><br></li><li><b>HAVE AN IDEA ABOUT YOUR FUNNEL</b><br>Always have an idea about your funnel. A unique funnel is associated with each and every brand. Marketers need to understand their products or services and how consumers are researching about it.<br><br></li><li><b>EVALUATION OF SEM EFFORTS</b><br>There are three levels of funnel search that you need to keep in mind which include upper, middle and bottom funnel search.<br>• Upper funnel search is related to broad reach television, or online display campaigns. These searchers are evaluated through the delivery of impression.<br>• Middle funnel search involves channels responsible for driving engagement. These searches can be evaluated through page views, time spent on the site, and also return visits.<br>• Bottom Funnel search includes CPC and ROI standards.</li></ol>

<div>There are certain key rules that are linked to achieve a successful full funnel search. In order to achieve maximum impact on businesses through SEM, search marketers need to understand why funnel search is the way to go. </div><div><br></div><div>Detailed below are 3 effective keys for a successful funnel search :</div><div><br></div><div>A RELEVANT SEARCH IMPLIES A POTENTIAL SALE - A relevant search is one of the most important factors that businesses need to keep in mind. Full funnel search emphasizes that each relevant search holds immense value since it is initiated by a researching consumer. </div><div><br></div><div>HAVE AN IDEA ABOUT YOUR FUNNEL - Always have an idea about your funnel. A unique funnel is associated with each and every brand. Marketers need to understand their products or services and how consumers are researching about it. </div><div><br></div><div>EVALUATION OF SEM EFFORTS - There are three levels of funnel search that you need to keep in mind which include upper, middle and bottom funnel search. </div><div><br></div><div>Upper funnel search is related to broad reach television, or online display campaigns. These searchers are evaluated through the delivery of impression. </div><div><br></div><div>Middle funnel search involves channels responsible for driving engagement. These searches can be evaluated through page views, time spent on the site, and also return visits. </div><div><br></div><div>Bottom Funnel search includes CPC and ROI standards. </div>

There are 3 key rules for ensuring a successful full funnel search. 