Search engine marketing
Google Ads to now Include Performance Planner
11 days ago | searchengineland.com

Google Ads is now available with a new Performance Planner. Advertisers using this tool will be able to understand how to allocate monthly budget across all of their campaigns. Further, it will also enable them to understand how changes can impact conversions, clicks and other aspects.

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Search engine marketing
Blockchain The New Change In Digital Marketing.
12 days ago | bitnewstoday.com

A majority of marketers are said to use data that is obtained by third parties. If someone uses the internet their information gets stored and saved which can be used by marketers later on. This has led to consumers getting worried regarding their digital security. This is the time when blockchain needs to step in.

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Search engine marketing
Apple's New Privacy-Focused Ad Is Seen To Highlight iMessage's End-to-End Encryption.
14 days ago | mactrast.com

Apple now seems to be offering a new look to the end-to-end encryption feature in its messaging app. A video featuring a woman enjoying a pedicure at a nail salon has been released depicting this feature.

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Search engine marketing
Bing Ads Changes its Name to Microsoft Advertising

Microsoft recently seems to have rebranded its Bing Ads service. The new name given is Microsoft Advertising. The reason for this name change is basically to reflect a shift towards personlisation, data, and artificial intelligence.

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Search engine marketing
Walmart Might Beat Amazon, Facebook And Google at The Online Ad Game
39 days ago | retailwire.com

Last week it was seen that Walmart has jumpstarted its fledging online advertising business with the acquisition of digital advertising start-up Polymorph Labs. With the help of Polymorph's technology, advertising with Walmart will become easier for thousands of brand while delivering more relevant digital ads to consumers.

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Search engine marketing
Google to Stop Carrying Advertisements in China
54 days ago | warc.com

Google seems to have stopped carrying advertisements in China. The advertisements have been stopped for two sites that help web users in the country find ways to get around censorship laws.

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Search engine marketing
Google Ads Keyword Planner Comes Up With A New Update

The Google Adwords Keyword Planner seems to have been updated. It has now got the ability to process upto 10 seed keywords while searching for new ideas.

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Search engine marketing
Which Will Suit Your Website Well - SEO or PPC
2 months ago | newspatrolling.com

In order to improve your website, what is it that seems to be better SEO or PPC? People usually consider these two aspects when it comes to increasing your site's revenue and sales. Though the purpose of SEO and PPC is the same, their strategy seems to be different.

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Search engine marketing
Say Goodbye to Average Position Metric in Google Ads
2 months ago | practicalecommerce.com

Google seems to have finally moved all its advertisers to its new interface. One of the changes was that the "Average Position" now no longer appears in a column by default. Google Ads finally seems to say Goodbye to 'Average Position' metric.

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