Google Ads is now available with a new Performance Planner. Advertisers using this tool will be able to understand how to allocate monthly budget across all of their campaigns. Further, it will also enable them to understand how changes can impact conversions, clicks and other aspects.

A majority of marketers are said to use data that is obtained by third parties. If someone uses the internet their information gets stored and saved which can be used by marketers later on. This has led to consumers getting worried regarding their digital security. This is the time when blockchain needs to step in.

Apple now seems to be offering a new look to the end-to-end encryption feature in its messaging app. A video featuring a woman enjoying a pedicure at a nail salon has been released depicting this feature.

Microsoft recently seems to have rebranded its Bing Ads service. The new name given is Microsoft Advertising. The reason for this name change is basically to reflect a shift towards personlisation, data, and artificial intelligence.

Last week it was seen that Walmart has jumpstarted its fledging online advertising business with the acquisition of digital advertising start-up Polymorph Labs. With the help of Polymorph's technology, advertising with Walmart will become easier for thousands of brand while delivering more relevant digital ads to consumers.

Google seems to have stopped carrying advertisements in China. The advertisements have been stopped for two sites that help web users in the country find ways to get around censorship laws.

The Google Adwords Keyword Planner seems to have been updated. It has now got the ability to process upto 10 seed keywords while searching for new ideas.

In order to improve your website, what is it that seems to be better SEO or PPC? People usually consider these two aspects when it comes to increasing your site's revenue and sales. Though the purpose of SEO and PPC is the same, their strategy seems to be different.

Google seems to have finally moved all its advertisers to its new interface. One of the changes was that the "Average Position" now no longer appears in a column by default. Google Ads finally seems to say Goodbye to 'Average Position' metric.