What marketers need to understand in order to experince native advertising success? When we talk about native ads these are ads which blend in with the editorial flow on any site which you visit, giving viewers the impression that they belong there.
LinkedIn is all set to offer new integrations with Google campaign manager and Vimeo. This new integration will basically enable marketers to compare and manage their LinkedIn ad performance in comparison to other ad efforts which will all be within the single dashboard.
According to the following article, it is said that Google ads let's advertisers include video while showcasing shopping ads. Google has recently updated its Showcase Shopping ads by including video functionality.
The following article talks about that Google has recently introduced a new way in order to split Test AMP pages in Google Ads. This new way will enable advertisers to compare the impact of using AMP pages vs traditional web pages with Google ads.
Amazon is quickly becoming an online advertising platform at par with Google and Facebook. This means that consumers, even Prime customers who pay who pay $119 a year for access to special schemes, will also encounter ads on the platform. The company which mostly earns revenue from online sales and cloud computing services, has seen a 130% increase in its revenue from selling ads.
Google Ads is introducing responsive search ads in which we can provide multiple headlines and descriptions, and will help advertisers create relevant ads at scale. They have added a new tool called Ad Strength that will measure the relevance, quantity and diversity of our ad text and will tell us if the ads copies are 'excellent to poor'. This tool will be available starting September and will help advertisers optimise their ads better.