The Online Advertising Platform seems to be witnessing immense growth opportunities. Some of the popular examples in the Online Advertising platform include Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu,WeiBo, Twitter and Tencent.
Digital Ad Spends Is The New Trend in Marketing
There now seems to be a sudden shift from traditional to digital media. Digital marketing has been gaining immense popularity and seeing this marketers have shifted theirs ad spends to digital.
Microsoft Advertising Introduces A Set of Improved Features
Microsoft Advertising is said to bring to you a host of new and improved features. The idea is to provide users with an overall better experience.
3 Key Rules for a Successful Full Funnel Search
There are certain key rules that are linked to achieve a successful full funnel search. In order to achieve maximum impact on businesses through SEM, search marketers need to understand why funnel search is the way to go.
Overall Poll Campaigns in India included only 1% of Facebook and Google Ads
When it comes to spending on online advertisements, India seems to be far behind US and UK . The recent polls saw the political parties to spend not more than 1% on Facebook and Google advertisements.
Google Ads to now Include Performance Planner
Google Ads is now available with a new Performance Planner. Advertisers using this tool will be able to understand how to allocate monthly budget across all of their campaigns. Further, it will also enable them to understand how changes can impact conversions, clicks and other aspects.
Blockchain The New Change In Digital Marketing.
A majority of marketers are said to use data that is obtained by third parties. If someone uses the internet their information gets stored and saved which can be used by marketers later on. This has led to consumers getting worried regarding their digital security. This is the time when blockchain needs to step in.
Apple's New Privacy-Focused Ad Is Seen To Highlight iMessage's End-to-End Encryption.
Apple now seems to be offering a new look to the end-to-end encryption feature in its messaging app. A video featuring a woman enjoying a pedicure at a nail salon has been released depicting this feature.
Bing Ads Changes its Name to Microsoft Advertising
Microsoft recently seems to have rebranded its Bing Ads service. The new name given is Microsoft Advertising. The reason for this name change is basically to reflect a shift towards personlisation, data, and artificial intelligence.