Do you wish to get an idea during which period were your prospects more likely to search for something which you sold? For this reason,you can now use Google trends for improving your Google Ads performance.

What if you run a Google Ad but the conversion rate seems to be abysmal. Google Ads is said to be part of the Pay-per-click program which is increasingly becoming popular. Since PPC has a lot of competition because of the low barrier to entry it is not considered to be an easy way to make money.

When we look at Google Ads are they really worth it? There are businesses which now seem to question regarding the fact whether is it worth advertising with Adwords on Google.This question arised when it was found that IT companies are seen paying over $107 in order to appear at the top of Google in popular keyword searches.

When we plan a PPC campaign, we need to make sure that we choose the right keywords. For choosing the right keywords there are several factors which needs to be considered. The factors will be vary from the ones you consider while doing SEO strategies.

After Facebook, Google seems to follow its footsteps. Just after Facebook's announcement Google also seems to have tighten the reins on political ads in India. Google is all set to bring an India- specific Political Advertising Transparancy Report and searchable Political Ads Library.

There are certain tips as to how you can create amazing remarketing funnels. For that purpose,you need to keep in mind 5 tips for the same. It can be seen that the variety of remarketing tactics available today within paid search are seen to grow.

So what requires a Google Ad to be considered as one of the best performing ones. There are certain high-impact ways which you can use for the purpose of creating one. Google ads are also said to be one of the best ways to get new leads for various businesses. There are around 6 billion ads which are displayed by Google each day.

Google has just come up with a new ad service. It has recently launched pay-for-conversions bidding for the purpose of display ads. This feature will allow advertisers to pay for conversions rather than clicks or impressions.

It is inevitable that two popular social media platforms will not compete with each other. It is seen that Facebook has recently began testing search ads. With this, it is seen to position itself in direct competition with Google's advertising offering.