PPC advertising which is basically Pay-Per-Click advertising is kind of an online advertising technique wherein the advertisers can post ads for their goods and services by paying a certain amount to a publisher. It’s a technique of directing traffic to a particular website when that ad is clicked. There are some useful tips to be borne in mind for a successful PPC advertising.
Ad scheduling is not uncommon in the retail sector, and almost all PPC managers will use this tool to their advantage; it allows you to choose specific hours and days of the week that you would like your ads to run. It’s unlikely that you will run your AdWords account all year round at the same level – planning for seasonality using ad scheduling is a vital strategy for success in PPC for retailers. But not everyone is getting it right, and this leads to a lot of wasted budget.
Amazon is a formidable competitor for shopping advertising. As YouTube is a search engine for videos, Amazon is where consumers go directly to search for products. Amazon is not just an online marketplace. Amazon is a shopping search engine. A shopping search engine is the most profitable slice of Google’s pie and that makes Amazon Google’s biggest threat because of Amazon’s PPC program.
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, can now handle larger numbers of campaigns, keywords, and ads than ever before.
The confusion stems from the fact that SEM is often used to describe one particular digital marketing tactic. Just to confuse things, it has become the norm to use SEM to refer exclusively to paid searches. When used in this way, the main difference between SEO and SEM is that SEM targets paid traffic. That means SEM is concerned with both optimization and advertising.
Projections are important because paid search advertising is full of performance reporting after ads run. The projection is your chance to pause for a moment before launching a new campaign to set goals and expectations based on what you predict will happen. Without taking advantage of the market data, business data, and research tools available, the opportunity to predict performance is lost.
SEM is one of the quickest methods of generating qualified leads and increasing your average car count. Put differently, rather than blanketing ads to everyone and hoping you catch them when they need your product or service (say through newspapers, radio and TV), SEM allows shop owners to digitally target buyers who are actively searching for auto service and new tires.
WPP’s long-serving chief executive Sir Martin Sorrell has resigned from his role as the head of the company amid an investigation into an alleged misuse of assets and improper conduct.
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, it can also forecast performance across Google’s video partners. Another key feature of Reach Planner is called ‘product mixes’ which will provide advertisers with insight into how different video formats work best together.
Marketers running pay-per-click (PPC) programs win or lose based, in part, on their agility and speed optimizing campaigns. Optmyzr, provider of a leading PPC Management Software system, today unveiled Optmyzr Express - an automated system that suggests the most important optimization opportunities. With one-click ease, PPC pros can take immediate action, helping them execute fast campaign performance improvements.
MuleSoft is looking for a strategic thinker and a tactical doer as our APAC Regional Marketing Manager in Sydney, leading the marketing efforts and demand generation for the region. In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline.
The Orchard is an independent music and film distribution company distributing music from artists such as AWOLNATION, Kelsea Ballerini, and Skepta as well as films like Cannes Grand Prix Winner BPM (Beats Per Minute), and Sundance Jury Prize winner Dina, and The Hero. With our industry-leading technology and operations, we partner with companies of all sizes to make their music, films and videos available across hundreds of digital outlets and physical retailers around the world. The Orchard is hiring a Director, Marketing to join our dynamic NYC (East Village) team.
We have a fantastic opportunity to recruit a Digital Marketing Manager to join our team in Waterloo, reporting to the Head of Digital, the key duties will include the creation, propagation and promotion of digital/online content. This will be across all Digital Channels, including but not limited to, social media, email marketing, digital advertising, SEO and paid search advertising.
We're a young, constantly hungry, energetic and insanely creative team with a heightened sense of whimsy bordering on genius (not really) whose sole purpose is to reach millions. Come join us on this journey while managing this team. We are looking for a digital savvy, customer obsessed, data-driven entrepreneurs to join us as AVP – Growth marketing. The leader who has worked across multiple digital marketing channels/platforms, particularly Facebook and Google Search.
Mivi is looking for an experienced digital marketing professional for the role Senior Performance Marketing Executive. The position represents an excellent opportunity for an individual to work in a fast paced entrepreneurial setup with high growth potential.
This exciting opportunity has arisen for a results-oriented, passionate Consumer Marketer to join a fast-growing marketing team and play a critical role in driving growth. Reporting to the Head of Consumer Marketing , this role will l ead the development, implementation and optimisation of the Mercer Super consumer marketing strategy and associated program of work for Mercer Super each year - with a strong focus on Customer Lifecycle.
The Personal Financial Management team (Clarity Money) isseeking a talented Visual Designer who has a passion for simple design and shaping user-centric products. This Designer will be a key member of our marketing team, producing compelling and effective creative assets to drive user acquisition and engagement with the Clarity Money app.
Travel Retailing Europe Middle East & Africa wish to appoint a Corporate Digital Co-ordinator, reporting to the Digital Marketing Manager, Travel Retail EMEA. The Corporate Digital Coordinator will work within the Digital TR EMEA team to support and implement digital media campaigns across Estée Lauder brands within the Travel Retail Environment targeting the travelling consumer. The role will support all elements of digital media, including social media, from campaign briefing to execution. The Digital Coordinator will work across brands faciltating media planning and production schedules to deliver digital assets for campaign implementation.
ClearTax is looking for a Digital Marketer for their Bangalore Office. The Ideal Candidate will be responsible for user acquisition, engagement & retention through various marketing activities. He/She should be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs.
Country Delight has an Opening role is strategic and will involve working with the Co-founder. Candidate will be spearheading the Digital Marketing Initiatives of the Business.