Facebook has partnered with ad monetization firm Fyber to make use of its new FairBid technology to deliver targeted and streamlined ads through header bidding auctions. The technology allows SDK networks like Facebook Audience Manager to bid in real-time and access more in-app inventory. It essentially makes it equally possible for all buyers to bid on every impression, giving rise to a more transparent and efficient ad monetization ecosystem.
Facebook is trying to make ads more helpful by weeding out misleading ads that display wrong or inaccurate information – as users who click on ads to place orders can now leave their feedback as to how credible they found the ad. Businesses will get multiple review warnings to show only accurate ads, before they are no longer shown to the users. Users can give their feedback either through prompts in form of notifications, or through the settings tab.
WhatsApp has claimed that it does not share any payment details of customers using its payment platform – only helping it pass along the data to relevant stations to help process them faster. WhatsApp has recently launched its payment platform in India, and the Ministry of Electronics and IT has written to the NPCI (National Payments Corporation of India) to ensure the compliance of data privacy laws amidst speculation surrounding Facebook and its alleged role in data breaches along the way.
A Facebook bug that was active between 18 and 22 May has caused about 14 million users to unintentionally post private data to the public, and inside statements say that this occurred while they were testing new features. This is Facebook’s second debacle this week, after it was revealed that it had entered into agreements with over 60 manufacturers to share personal data of its users.
Facebook finds itself once again amid controversy, with its practice of letting companies such as Amazon and Apple access user data from its database drawing scathing criticism from lawmakers and users alike. Facebook has declined to issue a list of the companies with which it has entered into these agreements – known members including Microsoft, Amazon, Apple, BlackBerry, HTC and Samsung – allowing them to recreate Facebook-like experiences for their individual devices or OSs.
Tech giants Google and Facebook have come under fire and are being sued by the state of Washington for allegedly violating state campaign finance laws and failing to maintain information about who bought election ads. . Both companies have received public brunt and criticism for not being transparent about this information and swaying voters during the 2016 US Presidential elections, and the state is now seeking penalties and an injunction against both firms.
Facebook has decided to remove the Trending feature, saying that it has become less useful over time, contributing only about 1.5% of traffic to news sites. Facebook declared that it is “exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources.” such as live news indicators on the news feed.
Taking massive jibe at Facebook and its blatant disregard and incompetence for the privacy of its users, Apple – at this year’s Apple Developer Conference – has assured customers that it takes their privacy very seriously. Instead of seeing privacy as a mere item on a checklist – like Facebook, which finds it difficult to differentiate between fault and responsibility; Apple plans on ensuring that their customer’s data is safe and secure.
Facebook’s potential as an effective marketing strategy is well known, but few know about the advantages of its Messenger platform. It comes in handy when recruiting employees, by using bots to assess the interest of the participant in the position. The platform can also be used as a grievance redressal system, with people opting to shoot a text rather than call customer support. Using Facebook’s Click-to-Message feature also increases the awareness of the brand and makes it more visible.
According to reports, Facebook is testing a “Branded Content Matching” search engine to help marketers and creators connect, and to work together to create sponsored content on the platform. Facebook is working on ways to help marketers to combine their campaigns on the platform with sponsored content from creators. The “Branded Content Matching” search engine allows advertisers to search for details on the audiences of creators to allow them to connect and work on campaigns together.
TAG Heuer, the Swiss Avant-Garde watchmaker is hiring candidates for the position of Marketing Manager to join them in Melbourne, Australia. Candidates who are active team players, proactive in nature, love challenges and are an out of the box thinker than this is a position which you should look out for. TAG Heuer is basically looking for people who are creative, pragmatic, and energetic. Their role would also include help in the development of brand image and supporting sales in Australia.
ForgeRock is currently looking for candidates to be willing to work for the position of Integrated Marketing Director which is currently headquartered in Austin, Texas. Your role would be to act as a point of central contact with every person the company supports throughout ForgeRock. The candidate should be full of energy and passion about working for this position which will enable other teams to be successful through a well-planned program management.
The Asia Pacific team of Red Hat Marketing Operations is currently hiring for the position of Marketing Reporting and Analytics Specialist for its Bangalore location. Your role would basically be related to the field of marketing and would be a full time job. The candidate's role would be to join the marketing operations team and manage all the data, systems,tools and processes to enable Red Hat marketing team to become more efficient,effective and data driven.
MuleSoft is looking for a strategic thinker and a tactical doer as our APAC Regional Marketing Manager in Sydney, leading the marketing efforts and demand generation for the region. In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline.
The Orchard is an independent music and film distribution company distributing music from artists such as AWOLNATION, Kelsea Ballerini, and Skepta as well as films like Cannes Grand Prix Winner BPM (Beats Per Minute), and Sundance Jury Prize winner Dina, and The Hero. With our industry-leading technology and operations, we partner with companies of all sizes to make their music, films and videos available across hundreds of digital outlets and physical retailers around the world. The Orchard is hiring a Director, Marketing to join our dynamic NYC (East Village) team.
We have a fantastic opportunity to recruit a Digital Marketing Manager to join our team in Waterloo, reporting to the Head of Digital, the key duties will include the creation, propagation and promotion of digital/online content. This will be across all Digital Channels, including but not limited to, social media, email marketing, digital advertising, SEO and paid search advertising.
We're a young, constantly hungry, energetic and insanely creative team with a heightened sense of whimsy bordering on genius (not really) whose sole purpose is to reach millions. Come join us on this journey while managing this team. We are looking for a digital savvy, customer obsessed, data-driven entrepreneurs to join us as AVP – Growth marketing. The leader who has worked across multiple digital marketing channels/platforms, particularly Facebook and Google Search.
Mivi is looking for an experienced digital marketing professional for the role Senior Performance Marketing Executive. The position represents an excellent opportunity for an individual to work in a fast paced entrepreneurial setup with high growth potential.
This exciting opportunity has arisen for a results-oriented, passionate Consumer Marketer to join a fast-growing marketing team and play a critical role in driving growth. Reporting to the Head of Consumer Marketing , this role will l ead the development, implementation and optimisation of the Mercer Super consumer marketing strategy and associated program of work for Mercer Super each year - with a strong focus on Customer Lifecycle.
The Personal Financial Management team (Clarity Money) isseeking a talented Visual Designer who has a passion for simple design and shaping user-centric products. This Designer will be a key member of our marketing team, producing compelling and effective creative assets to drive user acquisition and engagement with the Clarity Money app.