Facebook has partnered with ad monetization firm Fyber to make use of its new FairBid technology to deliver targeted and streamlined ads through header bidding auctions. The technology allows SDK networks like Facebook Audience Manager to bid in real-time and access more in-app inventory. It essentially makes it equally possible for all buyers to bid on every impression, giving rise to a more transparent and efficient ad monetization ecosystem.
Facebook is trying to make ads more helpful by weeding out misleading ads that display wrong or inaccurate information – as users who click on ads to place orders can now leave their feedback as to how credible they found the ad. Businesses will get multiple review warnings to show only accurate ads, before they are no longer shown to the users. Users can give their feedback either through prompts in form of notifications, or through the settings tab.
WhatsApp has claimed that it does not share any payment details of customers using its payment platform – only helping it pass along the data to relevant stations to help process them faster. WhatsApp has recently launched its payment platform in India, and the Ministry of Electronics and IT has written to the NPCI (National Payments Corporation of India) to ensure the compliance of data privacy laws amidst speculation surrounding Facebook and its alleged role in data breaches along the way.
A Facebook bug that was active between 18 and 22 May has caused about 14 million users to unintentionally post private data to the public, and inside statements say that this occurred while they were testing new features. This is Facebook’s second debacle this week, after it was revealed that it had entered into agreements with over 60 manufacturers to share personal data of its users.
Facebook finds itself once again amid controversy, with its practice of letting companies such as Amazon and Apple access user data from its database drawing scathing criticism from lawmakers and users alike. Facebook has declined to issue a list of the companies with which it has entered into these agreements – known members including Microsoft, Amazon, Apple, BlackBerry, HTC and Samsung – allowing them to recreate Facebook-like experiences for their individual devices or OSs.
Tech giants Google and Facebook have come under fire and are being sued by the state of Washington for allegedly violating state campaign finance laws and failing to maintain information about who bought election ads. . Both companies have received public brunt and criticism for not being transparent about this information and swaying voters during the 2016 US Presidential elections, and the state is now seeking penalties and an injunction against both firms.
Facebook has decided to remove the Trending feature, saying that it has become less useful over time, contributing only about 1.5% of traffic to news sites. Facebook declared that it is “exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources.” such as live news indicators on the news feed.
Taking massive jibe at Facebook and its blatant disregard and incompetence for the privacy of its users, Apple – at this year’s Apple Developer Conference – has assured customers that it takes their privacy very seriously. Instead of seeing privacy as a mere item on a checklist – like Facebook, which finds it difficult to differentiate between fault and responsibility; Apple plans on ensuring that their customer’s data is safe and secure.
Facebook’s potential as an effective marketing strategy is well known, but few know about the advantages of its Messenger platform. It comes in handy when recruiting employees, by using bots to assess the interest of the participant in the position. The platform can also be used as a grievance redressal system, with people opting to shoot a text rather than call customer support. Using Facebook’s Click-to-Message feature also increases the awareness of the brand and makes it more visible.
According to reports, Facebook is testing a “Branded Content Matching” search engine to help marketers and creators connect, and to work together to create sponsored content on the platform. Facebook is working on ways to help marketers to combine their campaigns on the platform with sponsored content from creators. The “Branded Content Matching” search engine allows advertisers to search for details on the audiences of creators to allow them to connect and work on campaigns together.