New Google Ad Tech uses ML to harass Game Players who aren't likely to spend on IAPs

Google has decided to come up with methods by which game developers can re-acquire players who seem to have left the game.

Google seems to have decided to help Android game developers to increase their monetization opportunities by offering means to re-capture wayward players and also to keep paying ones happy in ad-free bliss. Google has also stated that it will use these ads in order to convince people to try out the game for the first time with the blog post.

It will also be seen using a machine learning based means for separating players who are likely to buy IAP's and also those who are not.

Recommended For You