The recent increase in the usage of smartphones and the addiction to it has been seen to be growing in the over the years. People are increasingly getting more educated with greater exposure to the internet but they are however not able to understand the potential disadvantages of the overuse of smartphones.
A recent report claims that 87% of UK retailer have been facing massive revenue losses due to poor performing mobile sites. There have been a considerable drop in their online visibility due to poor performance of their mobile sites. Websites which typically take more than 10 seconds to load on mobile sites are more likely to drive customers away eventually resulting in loss.
Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your online presence. Whether you’re in law, health care, the restaurant game, technical, or other industry, a high-quality mobile implementation of your website is a critical step in the mobile-first era.
Mobile device data is a powerful asset for improving operational performance, boosting employee productivity and enhancing customer experiences. But many businesses — believing it's too complex of an undertaking — have yet to fully leverage this information source. Yet, organizations that collect and organize mobile data, integrating it into their business processes, see an almost immediate return.
Since the arrival of the smartphone, the visits are split and the conversion shows abnormal tendencies. Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing campaign is essential to execute these appropriate practices. Increase your conversion!
Marketers have a wealth of personalised data available to them to better target their messages to consumers. But those same marketers do themselves a disservice if they do not drill beneath the headline claims of service providers to understand fully the quality of the data.
Mainstream tactics for SEO will eventually fade in a mobile-first world. The traditional behavior of typing keyword phrases in a search box is being replaced by searches for voice, barcodes, and images. Mobile searches are already eclipsing desktop. Obscure, long-tail searches will become increasingly important. Think about a consumer holding a competitor’s product. With a quick barcode scan or image search, she can shop for better alternative.
Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market
Android P, the latest mobile OS from Google, will have encrypted connections: Google is recommending APP developers to use TLS (Transport Layer Security) on all connections, and users will be able to change their DNS resolver in all apps and networks, which is not possible at the moment, in Android (in iOS is also not possible).
Market Insights Reports has just published a comprehensive analysis of Mobile Advertising Software Market. The research report includes diverse topics like total market size, key market drivers, challenges, growth opportunities, technological changes, key players etc. of Mobile Advertising Software market.
ForgeRock is currently looking for candidates to be willing to work for the position of Integrated Marketing Director which is currently headquartered in Austin, Texas. Your role would be to act as a point of central contact with every person the company supports throughout ForgeRock. The candidate should be full of energy and passion about working for this position which will enable other teams to be successful through a well-planned program management.
The Asia Pacific team of Red Hat Marketing Operations is currently hiring for the position of Marketing Reporting and Analytics Specialist for its Bangalore location. Your role would basically be related to the field of marketing and would be a full time job. The candidate's role would be to join the marketing operations team and manage all the data, systems,tools and processes to enable Red Hat marketing team to become more efficient,effective and data driven.
MuleSoft is looking for a strategic thinker and a tactical doer as our APAC Regional Marketing Manager in Sydney, leading the marketing efforts and demand generation for the region. In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline.
The Orchard is an independent music and film distribution company distributing music from artists such as AWOLNATION, Kelsea Ballerini, and Skepta as well as films like Cannes Grand Prix Winner BPM (Beats Per Minute), and Sundance Jury Prize winner Dina, and The Hero. With our industry-leading technology and operations, we partner with companies of all sizes to make their music, films and videos available across hundreds of digital outlets and physical retailers around the world. The Orchard is hiring a Director, Marketing to join our dynamic NYC (East Village) team.
We have a fantastic opportunity to recruit a Digital Marketing Manager to join our team in Waterloo, reporting to the Head of Digital, the key duties will include the creation, propagation and promotion of digital/online content. This will be across all Digital Channels, including but not limited to, social media, email marketing, digital advertising, SEO and paid search advertising.
We're a young, constantly hungry, energetic and insanely creative team with a heightened sense of whimsy bordering on genius (not really) whose sole purpose is to reach millions. Come join us on this journey while managing this team. We are looking for a digital savvy, customer obsessed, data-driven entrepreneurs to join us as AVP – Growth marketing. The leader who has worked across multiple digital marketing channels/platforms, particularly Facebook and Google Search.
Mivi is looking for an experienced digital marketing professional for the role Senior Performance Marketing Executive. The position represents an excellent opportunity for an individual to work in a fast paced entrepreneurial setup with high growth potential.
This exciting opportunity has arisen for a results-oriented, passionate Consumer Marketer to join a fast-growing marketing team and play a critical role in driving growth. Reporting to the Head of Consumer Marketing , this role will l ead the development, implementation and optimisation of the Mercer Super consumer marketing strategy and associated program of work for Mercer Super each year - with a strong focus on Customer Lifecycle.
The Personal Financial Management team (Clarity Money) isseeking a talented Visual Designer who has a passion for simple design and shaping user-centric products. This Designer will be a key member of our marketing team, producing compelling and effective creative assets to drive user acquisition and engagement with the Clarity Money app.
Travel Retailing Europe Middle East & Africa wish to appoint a Corporate Digital Co-ordinator, reporting to the Digital Marketing Manager, Travel Retail EMEA. The Corporate Digital Coordinator will work within the Digital TR EMEA team to support and implement digital media campaigns across Estée Lauder brands within the Travel Retail Environment targeting the travelling consumer. The role will support all elements of digital media, including social media, from campaign briefing to execution. The Digital Coordinator will work across brands faciltating media planning and production schedules to deliver digital assets for campaign implementation.