Day by day increasing exposure to the Internet and the constant innovation in technology has its own pros and cons. According to recent reports by World Health Organisation (WHO) increased exposure to gaming and the constant addiction to it is classified as a disorder. It has also been found out by the Oxford University that the addiction for gaming is more among boys than girls.


The recent increase in the usage of smartphones and the addiction to it has been seen to be growing in the over the years. People are increasingly getting more educated with greater exposure to the internet but they are however not able to understand the potential disadvantages of the overuse of smartphones.


A recent report claims that 87% of UK retailer have been facing massive revenue losses due to poor performing mobile sites. There have been a considerable drop in their online visibility due to poor performance of their mobile sites. Websites which typically take more than 10 seconds to load on mobile sites are more likely to drive customers away eventually resulting in loss.

Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your online presence. Whether you’re in law, health care, the restaurant game, technical, or other industry, a high-quality mobile implementation of your website is a critical step in the mobile-first era.

Mobile device data is a powerful asset for improving operational performance, boosting employee productivity and enhancing customer experiences. But many businesses — believing it's too complex of an undertaking — have yet to fully leverage this information source. Yet, organizations that collect and organize mobile data, integrating it into their business processes, see an almost immediate return.

Since the arrival of the smartphone, the visits are split and the conversion shows abnormal tendencies. Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing campaign is essential to execute these appropriate practices. Increase your conversion!

Marketers have a wealth of personalised data available to them to better target their messages to consumers. But those same marketers do themselves a disservice if they do not drill beneath the headline claims of service providers to understand fully the quality of the data.

Mainstream tactics for SEO will eventually fade in a mobile-first world. The traditional behavior of typing keyword phrases in a search box is being replaced by searches for voice, barcodes, and images. Mobile searches are already eclipsing desktop. Obscure, long-tail searches will become increasingly important. Think about a consumer holding a competitor’s product. With a quick barcode scan or image search, she can shop for better alternative.

Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market

Android P, the latest mobile OS from Google, will have encrypted connections: Google is recommending APP developers to use TLS (Transport Layer Security) on all connections, and users will be able to change their DNS resolver in all apps and networks, which is not possible at the moment, in Android (in iOS is also not possible).