Startups have increasingly gained importance over the past couple of years. Startups are temporarily organized that are focused on designing repeatable and scalable business model. This post is directed to those entrepreneurs who aim to build great growth companies.

ServiceNow has come up with announcement that it is all set to acquire Appsee. Appsee is an intellectual property and key personnel of mobile analytics company. The price for this deal however remains undisclosed.

Dunzo, which is a hyperlocal services startup is all set to raise a fresh round of funding for around $50 million. It seems that Dunzo found it difficult to raise money from financial investors.

Nowadays it seems to be easy to start a small business, however when we talk about managing the same it gets tough. Lack of manpower can lead to hindering of the efficiency of the business.

When you start a business with a great marketing plan it can take you to leaps and bounds. Being a startup founder, when you take up marketing it allows you to control each of the marketing campaign.

Swiggy one of the popular food delivery service now seems to have acquired startup Kint.io. Kint.io has been founded in the year 2014 which is responsible for applying deep learning and computer vision to object recognition in video.

Businesses whether small,medium or large should be effective enough to perform well. You should always try and review your strategy if at any point of time you notice stagnant consumer retention. By reviewing your strategy you can either change your strategy or consider some tips to effectively market your small business.

Uber is recently seen to have files for an IPO which has come just days after rival company LYFT went for a similar move. Uber will now become a publicly traded company. Both the companies are seen targetting their initial offering which is set to come early next year.

It is claimed that startups should try to match strong data analytics with good storytelling. Humans tend to understand things more clearly if stated in the form of stories. Our brains are said to be more receptive to information if they are in the form of stories.