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is often of the buzzwords that people might have heard of. It is said to be an important indicator when it comes to knowing whether your website is a success or not. There are various metrics which can be used for this.
HOW TO MEASURE YOUR WEBSITE'S SUCCESS
Once you website is built and it is live for the world to enjoy, you would like to know how it is perceived by your target audience. One of the ways for doing this is by looking at the data and analytics while examining the success of your website.
SET UP GOOGLE ANALYTICS
Firstly, you need to set up an account in Google Analytics. This is a powerful tool which can be used to measure your website's traffic and track information about its visitors.
The following are some of the metrics which you might consider:
- 1. NUMBER OF VISITORS
The first step to measure your success involves getting the right amount of traffic to your site. This is said to be one of the key metrics when your aim is to track. It is must to know how to get traffic to your website.
- 2. PERCENT OF NEW SESSIONS
After getting traffic to your website, the next thing is to track how many of those visitors are returning and how many are new. You will be able to determine if your website is attracting new visitors when you analyze new sessions.
- 3. CHANNELS
Google Analytics seems to organize your website traffic into eight different channels which includes:
a. Direct - Users who visited your site directly.
b. Organic Search - Users who find your site through searching
c. Referral - Users who visit your site through an external link
d. Email - Users who visit your site through an email message
e. Paid Search - Users who clicked from a paid search advertising campaign
f. Other advertising - Includes users from online advertising
g. Social - Users who visit through a post on social media
h. Display - Users who visit your site through display advertising.
- 4. BOUNCE RATE
This rate is the percentage of visits that go to only one page before exiting a site. If you continue to stay on this article for a period of time without navigating to any other article or source than that is called as a bounce rate and is said to affect the bounce rate. This metric is important to understand when your visitors are sticking around to learn ore or when they are bouncing off.
- 5. CTA CLICK-THROUGH RATE
CTA's are an absolute must to be developed since they direct visitors to your site to what you want them to do next. After building it, you need to make sure that visitors of your website actually click them. If they are not being clicked , then try and make them using a different color, or a different font.
- 6. AVERAGE TIME ON PAGE
This metric is key to understanding the success of your website. It basically displays the average time a visitor spends during a session on your site in hours, minutes and seconds. This will directly correlate to how relevant is your website to the visitor. The longer they are likely to stay, the more they find your site and its content or its products relevant.