Nike has decided to acquire Celect, an analytics company. The idea behind the acquisition is to enhance consumer engagements. The analytics company is based in Boston. Read more at infotechlead.com
Nike decides to leverage on Celect's technology by integrating it into Nike's mobile apps and website. This move will enable Nike to better understand and predict customer preferences when it comes to what type of sneakers they want.
However, the price of the deal is yet unknown.