- Oct 09, 2020
AI Responsible for Conversion of Smartphone Data to Valuable Insights
We all love our smartphones, but how often it is that our smartphones love us. Over the last couple of years, social media platforms are accused of tracking user data, which equally holds for smartphones as well. It is a well-known fact that the data shared on smartphones can be easily used to track people's movements with the use of AI (Artificial Intelligence).
Moreover, these insights, are then used for gaining additional profits. A popular example is that of Cosmose AI, wherein the company has seen incredible growth in its business, especially during the pandemic. The company uses machine learning technology to understand consumers in a better way.
How Does the Company Operate?
The company makes use of mobile phone data that includes user IDs, location info, together with more than 4,00,000 apps to understand the consumer movements. The data is carried forward to some of the biggest brands that include Walmart, Gucci, Cartier, Budweiser, Tencent, L’Oreal, Samsung, and Marriott.
The company is very well known for providing retailers with valuable insights regarding who will shop when and where will they go. Retailers can, in turn, work towards enhancing the customer experience through this data.
Cosmose AI makes use of alphanumeric IDs known as OMNIcookies, a technology that helps in determining the location of the WiFi signal. The OMNIcookies provide valuable consumer data, and at the same time, also focuses on the protection of privacy of the data.
However, how well will the consumers accept this technology is something that only time will tell.
Read more at forbes.com