ML is transforming the Way Marketers Engage With Customers

Apr 03, 2019

ML is transforming the Way Marketers Engage With Customers

Machine learning is fueling the advancement of marketing clouds with solutions driven by artificial intelligence. It is also becoming an important component of many marketing technologies.

WHY MACHINE LEARNING EXISTS?

Computers are good for mundane problems including payroll tax calculations, counting votes or serving web pages. These tasks seem to be hard for humans to do quickly and accurately. Humans on the other hand seem to be good at complex problems like sentiment analysis, image recognition while computers struggle with those types of complex problems.

MACHINE LEARNING FOR UNDERSTANDING PATTERNS IN CONSUMERS BEHAVIOR

Machine Learning is basically designed to mimic human intelligence without explicit instructions. It can help by intelligently segmenting customers by identifying relevant insights regarding customer needs, preferences, attributes and behaviors regarding products, services, communications and interactions.

MACHINE LEARNING FOR CONSUMER SEGMENTATION

Machine Learning seems to be a critical component of customer data platforms since it enables the advanced segmentation required for one-to-one personlisation.

Machine Learning tends to have many applications. It is the key for marketers to understand intricate and important customer segments, their behavior and propensities and how they engage with these customers in a relevant way which improves their profitability for the business.