Over the years, it can be seen that the spending on AI systems has risen to a whole new level. It is now considered to be a crucial element when it comes to marketing by brands. Read more at livemint.com
Brands are now seeing AI to be a crucial factor in marketing. The entry of chatbots, language processing, etc seems to have changed the entire ballgame.
Engaging with customers has now become more engaging and fun than before. AI seems to have added an element of creativity when it comes to marketing of brands.