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There are certain research-backed ways which can enable you to get better results from your E-commerce Blog
. Blog posts can be used at every single stage of the sales funnel. It is really good at building brand awareness, establishing long-term trust and staying in touch with customers so that they remember you. Here are three findings from the 2019 Content Marketing Benchmark Report:
- 1. LONG-FORM CONTENT IS POWERFUL
There seems to be constant bombardment from media in every direction. Therefore, anything that is boring, tedious or hard to read is immediately disregarded. So apart from posting long-form content you need to make sure that it is done right so that it really works well.
When a user spends around 2 minutes on average on a page it basically depicts that your blog content is resonating with your audience which also impacts dwell time which a metric that helps you rank well on Google.
- 2. THERE'S A GOOD REASON LISTIC WON'T DIE
Listicles are often considered to be cheap click tricks. However, it has been found that readers love them. Try to use listicles generously. Also make sure that those pieces are well-crafted and deliver on the headline's promise otherwise they will tend to be just clickbait.
- 3. USE PUNCHY HEADLINES BUT YOUR CONTENT SHOULD ALSO PACK A PUNCH
Bold headlines tend to drive lots of clicks for our customers and they also generate shares and comments on Facebook. Content needs to back up the bold claims that you are making or readers will click off the page quicker than you can say content marketing.