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strategies basically are made up of three groups:
- On-page SEO
- Off-Page SEO
- Technical SEO.
Web texts are divided into the following types :
- Landing pages
- Product Page
- Static pages
- Blog posts
Here are some of the general rules which you need to follow to ensure that your site is optimized:
- 1. RESEARCHING KEYWORDS
Firstly,you need to create a list of related keywords. For this purpose, you need to find out what phrases and word combinations your potential customers type in the Google search. The first paragraph should both your readers and the search engine a clear understanding regarding what your text is going to be all about.
- 2. MAKE YOUR TEXT CLEAR FROM THE FIRST PARAGRAPH ITSELF
You need to be ready to present your services fully in the first paragraph of your text. You need to keep in mind that you explain the central concept in the first sentences.
- 3. ADD TEXT WHENEVER YOU LOCATE NON-TEXT CONTENT
While promoting videos and images you need to describe them in the text form as well. Always add a description to let your visitors and Google understand what it is all about.
- 4. UPLOAD LARGE TEXTS
Large texts seemed to be valued more than short ones by Google. However, you need to keep in mind the quality over quantity. You need to understand that even if your text is short,it must be useful and unique.
- 5. INCLUDE EXTERNAL AND INTERNAL LINKS
You also need to understand that you should include both external as well as internal links. External links will help to lead to other resources. Internal links are basically those that seem to be related to the content of your site.
- 6. MAKE YOUR TEXT EASY TO READ
Try and make sure that your text is easy to read. For this purpose make sure that you include the following points:
a.) Using lists and bullet points
b.) Writing in small paragraphs and short sentences
c.) Try and use different fonts for highlighting important points
d.) There should be enough white space on a page
e.) Also make sure that the you use readable font