Aug 12, 2019

Answer these Questions While Scheduling Content Publishing

Content marketing is a crucial aspect when it comes to promoting your website. A good quality and timely content can lead to higher number of visits which in turn leads to higher ranking. Therefore, it is important to keep in mind the scheduling of content.

While you plan for your content publishing schedule, the following 8 questions should be borne in mind :

  • STRENGTHS AND WEAKNESSES OF THE ENTIRE MARKETING TEAM?
    You need to understand what each and every person of your marketing team is best at and worst at.This understanding will lead to better completion of tasks with high accuracy.

  • WHAT IS THE TOTAL TIME AVAILABLE FOR CREATION OF CONTENT?
    Have a plan regarding how many hours do you have at your disposal when it comes to creating content and publishing it.

  • WHAT ARE YOUR TARGETED SOCIAL MEDIA CHANNELS?
    You need to work upon the fact that which social media channels should be targeted. Keep an eye on which social media channels are most popularly used by your target audience.

  • CREATION OF CONTENT RESERVES
    You should always have some option in case you are short of any content or in case any unexpected situation arises. That's when content reserves will play their role.

  • PUBLISHING OUTLETS TO FOCUS ON?
    You should know on which publishing outlets you are going to work on.

  • WHICH CONTENT FORMATS TO POST?
    You need to work on developing different formats while posting your content. It can either be blog posts, social media posts or in the form of videos.

  • METRICS TO BE USED TO MEASURE PERFORMANCE?
    It is essential to track the performance of individual platforms. You therefore need to work on deciding the metrics which may include likes, shares, comments, views etc.

  • DEFINING THE SHORT AND LONG TERM GOALS?
    Every business must keep in mind both long and short term goal and should work towards achieving them.
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