Clovia is all set to go big on video content and is soon going to launch user-generated short films. The company is currently shifting its focus to creating more video content and is also launching short ‘how to do’ user generated films.
Clovia is currently seeking to expand its market footprints. One of the companies most successful content initiatives includes a stand up comedian Neeti Palta which was able to generate around 1 million views.
Content marketing is seen to have emerged as a perfect solution for the brand. The company currently writes content, in order to spread awareness, clear queries and at the same time boost women’s confidence through a section on their website known as Magazine.