- Aug 17, 2018
How Content Audit Helps in Identifying Website Issues
Creating a robust website is important for every business' SEO. Hence, a content audit of your website, will help you to find any errors made and correct them before they are penalized by search engines. An audit will help you to create an SEO friendly content for your website. Some of the ways in which content audit can help are:
1. Identifies Failures To Create Clear Call-To-Actions
A content audit will help you determine if you have clear call to actions on your website that direct the customer to what you want them to do. If the call to action is not prominent, people will move onto another website without doing what you wanted them to do. A clear call to action like 'Visit our page' or 'Buy now' will keep the visitor on your website for a longer time and increase the chance of achieving desired results and also improves your ranking on search engines.Identifies Gaps In Content That Causes Customers To Lose Interest In The Website
A customer can lose interest in a website during his/her journey through it, if the the content is not interesting content. A content audit will help you to analyse each page of your website so that the customer is motivated to complete sales. It's a good idea to include content that will encourage people to stay on your website for a longer time. Including customer success stories, demos, blogs, videos will help retain a customer's attention. Many times websites are solely focused on getting customers to purchase their product and are not able to build awareness about the product. Hence, the content in a website should guide the customer through all the steps before the purchase so that they are motivated to buy the product.Identifies Failure To Write Simplified And Localised Content
Businesses often create website that have too much technical content that does not explain in simple words what the product actually is. Using simple language will help common customers to understand your offerings and care about them.You should also include localised content so that the particular audience feels that they are being addressed. Using simple, less technical and localised language helps to personalise the content and get audiences to connect with it.Hence, a regular content audit will help you to identify issues with your website that may be hindering your SEO efforts.
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