Seeing the increase in the adblockers and also gross saturation of impersonal ads, marketers are in a state of concern. In the words of Norman,
"content marketing is defined as a way of creating a relationship with a prospect"
Kylie as a brand has great company value since Kardashians has leveraged her assets in order to gain both fame and money. Also Kylie as a business brand has done a lot with content marketing .
Tribes, Journey Planning and Education
Having a goal at each stage of the journey is important and also at each stage the call to take action should be taken. You also require to be good at engaging with relevant and loyal influencers.
Some of the ways in which you can achieve successful content marketing
is by staying authentic
, replenishing content
, delivery of content in unique ways and building the necessary hype in the same way just as Apple
can be seen doing it during the launch of its new phones