Read more at forbes.com
Here are some of the key points highlighted at the Playstation Theater in New York for Content Marketing
- 1. It's the Singer, not the Song
It is all about the singer singing the song and not about the song itself. The song can be sung by various singers however each singer will give a different feel to the song.
- 2. Think like a Salesperson
If you wish to create a successful content program you will require great support from the top down and with the help of allies you can help grow your program. Put on your sales hat.
- 3. Create Conversations and not just Content
If your content is done well it can start a new conversation and also the beginning of a wonderful new relationship.
- Become Friends with your Data People
By partnering with data specialists it will allow you to spend less time crunching numbers and more time translating last quarter's results into next quarter's content strategy.
- We want High Quality Eyeballs
When you know your target audience and focus on tailoring content as per their needs it will help you to achieve your desired results.