Sep 15, 2018

How to Design a Digital Content Strategy

Digital Content Strategy has different names including content marketing strategy, content strategy and content plan. In order to improve your search ranking and grow the traffic it is crucial to have a well-defined approach for your website content. If your strategy is clear it will enable you with proper direction in order to meet your objectives.

One of the most crucial things to be kept in mind is that your strategy should match your goals and it should be relevant within your industries competition level. The following are some of the points that needs to be considered:-
  • Define your Goals: You should specifically define your goals. Defining goals will enable you to stick to your targets and it will help you to avoid all the possible distractions along the way.
  • Define Target Audience: It is said that a great marketing plan depends upon your target audience. You should be specific with the age range, gender, job titles, interests etc.
  • Learn about Content Types: A dozen of content types are available and you can choose among the same for your website. These includes blog posts, newsletters, infographics, interactive product builders, testimonials, how to’s and everything in between. Initially, you can test some content and analyse what type of pages get you the maximum traffic.
  • Brainstorm Content Ideas: There are various resources designed to help marketers discover exciting and potent content. Some of them include HubSpot, BuzzSumo, Feedly and What to Write.
  • Content Management Systems: These systems are said to be web software programs, which includes Wordpress. Wordpress is basically designed to automate and simplify content creation, curation and analytics.
  • Creation and Distribution: People are required to write the content, edit, schedule posts, and also engage readers through comments, and general feedback. You should find reliable writers and editors. You can consider online writing service “Zery” option for the same.

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