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There are times when your emails do not reach your recipient base and thus end up being in the spam folder of their mail accounts. The following are some of the tips which can help you to improve the delivery rates of your email via email marketing:
- 1. ALWAYS MAKE SURE THAT YOUR EMAIL LINKS ARE WORKING:
Day by day the spam filters of email boxes seem to get advanced. Spa filters basically scan your emails before it proceeds to forward it to your recipient. So in case you have a link which leads to unreliable websites than it will decrease the reputation of your IP address.
- 2. ADDING THE LINK TO UNSUBSCRIBE:
This is said to be very important since after the implementation of the GDPR , this practice seems to be hated by users. In order to create potential customers via your content you need to abide by the rules too as well.
- 3. TEXT-ONLY VERSION OF EMAILS SHOULD BE CREATED:
By creating this version you email will bypass this issue and it will be caught in the filter too as well.
- 4. NEVER BUY MAILING LIST FROM A THIRD PARTY:
Buying mailing list from a third party seems to be a serious issue since the email addresses are not verified or it can be quality ones as well. This will cause huge bounce rates for your emails and affect the reputation of your IP address.
- 5. ALWAYS USE LONG URL'S INSTEAD OF SHORT:
Having short URL's will flag your email as flag and in short reduce the reputation as well.