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It is rightly said that 'Content is King'
. One of the most important factor when you post content is that it should be of value. However, the other challenge is that no matter you post the most valuable content it becomes useless if it is not read by the audience.
You need to be well aware regarding content engagement. Detailed below are few tips to make your content engaging:
Firstly, for evaluating your content identity the key performance indicators. Some of the include :
- Average Time on Page
- Shares and Backlinks
- Conversion Rate
Secondly, focus on increasing your content engagement through the below mentioned ideas :
- SPEEDING YOUR WEBSITE: Make sure that your page loads fast as it can act as a major contributor to increasing your content engagement.
- FOCUS ON CONTENT RELEVANCY: While writing content always keep your target audience in kind and what is that they will make them glued to reading. Try to focus on the needs and wants of your audiences.
- ADD INTERACTIVE ELEMENTS: Make sure that apart from the text you are also adding images and videos wherever required to make it more appealing to the audiences.
- INFINITE SCROLL: Focus on infinite scrolling navigation which is said to be highly effective in terms of content engagement.